After a long period of negotiations, the two automakers today took an important step to achieve business integration that will distance Nissan from the deep crisis in which it finds itself.
Nissan Motor and Honda Motor signed a memorandum of understanding (MOU) on Monday to begin talks and considerations towards a business integration between the two companies by establishing a joint holding company.
The merger of these companies – which includes Mitsubishi – would imply the creation of the world’s third largest automaker in volume, with sales of US$52 billion.
Within the framework of the announcement, Makoto Uchidachairman, president, CEO and executive representative of Nissan, said: “Today is a decisive moment as we begin conversations about the business integration that has the potential to shape our future. If it comes to fruition, I believe that by uniting the With the strengths of both companies, we will be able to offer unparalleled value to customers around the world who appreciate our respective brands. Together, we can create a unique way for them to enjoy vehicles that neither company could achieve alone. “.
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Ignacio Petunchi
Nissan – Honda fusion agreement worldwide
The director and executive representative of Honda, Toshihiro Mibestated: “Creating new mobility value by bringing together the resources, including the knowledge, talents and technologies that Honda and Nissan have been developing for many years is essential to overcome the challenging environmental changes facing the industry. automotive. Honda and Nissan are two companies with distinctive strengths. “We are still at the stage of starting our review and have not yet decided on a commercial integration, but to find a direction for the possibility of commercial integration by the end of January 2025, We strive to be the only company leader that creates new mobility value through a chemical reaction that can only be driven through the synthesis of the two teams.”
To further accelerate their efforts to achieve a carbon-neutral society and a zero-traffic accident society, Nissan and Honda signed a memorandum of understanding on March 15 on a strategic partnership for the era of intelligence and vehicle electrification. .
Since then, the two companies have held talks aimed at collaborating in various fields.
On August 1, both companies signed another memorandum of understanding to deepen the framework of the strategic partnership. The companies also announced that they had agreed to conduct joint research into critical technologies in the area of next-generation software-defined vehicle (SDV) platforms, particularly in areas crucial to intelligence and electrification, to advance discussions focused on more concrete collaboration.
Throughout the process, Nissan and Honda have participated in conversations in which various possibilities and options have been considered.. At the same time, the business environment for both companies and the automotive industry as a whole has changed rapidly and the speed of technological innovation has continued to accelerate. The memorandum of understanding between Nissan and Honda announced today is intended to serve as an option to maintain global competitiveness and for the two companies to continue delivering more attractive products and services to customers around the world.
If business integration could be realized, both companies can aim to integrate their respective management resources, such as knowledge, human resources and technologies; create deeper synergies; improve responsiveness to market changes; and hope to improve corporate value in the medium and long term.
Source: Ambito
