Key consumption on this date failed to surpass last year’s performance and recorded a drop of 0.9% in terms of units. It should be noted that last year it already registered a drop of 6%.
Despite the reactivation of the toy sales from promotions by Christmas, The key consumption of this date failed to surpass last year’s performance and registered a drop of 0.9% in terms of units, as reported by the Argentine Chamber of the Toy Industry (CAIJ).
Sales recovered in recent weeks, starting with the Night of the Toy Stores on December 12, and in the toy industry expectations were generated of reversing the decline of the first months of the year and the Children’s Daybut consumption did not manage to reverse these declines in gifts on special dates. So much so, that the toy trade showed a negative balance of the 0.9%. “Although it was a number that was not expected, the figure was less than the 6% drop registered in 2023,” they noted from CAIJ.
The promotions were the main protagonists
Last minute purchases online discounts during the night and banking promotions with credit cards and virtual walletsthey explained the 95% of the chosen payment methods and boosted the sale of all types of items.
Online sales grew 15%, but this channel still represents only 20% of total sales. That is, the bulk of purchases are made locally.
The average tickets were generally low, in neighborhood toy stores it was $17,000 per toy, while in toy store chains this value rose to $38,000.
The cheapest toys were bought
The highest sales volume focused on the most economical items. Likewise, the most dynamic categories were outdoor products such as balls, water throwers and sand games, although early childhood education, dough and board games also performed well.
Among the main concerns of the sector is the large number of counterfeit products and uncertified toys who enter the country by smuggling without offering any type of safety for children. “The entity estimates that 30% of the Argentine toy market is explained by this type of unsafe products,” they noted.
To address this problem, the CAIJ released the seal “Safe Toy”, which allows consumers to easily identify on the packaging or product that the toy has been approved and is in line with current safety regulations.
It facilitates purchasing decision making as it provides confidence and peace of mind, knowing that a toy has gone through tests and trials, giving consumers peace of mind that the product is safe and suitable for the recommended age range.
Source: Ambito
