The Argentine Toy Chamber reported that it expects sales in the days before Epiphany to remain at levels similar to those of Christmas. This date is key for the sector and they detailed the offers and promotions offered by banks and wallets.
He Three Kings Day is one of the most important dates for toy makers in Argentina given that 80% of the gifts given to children under 6 years of age are games and toys. This period represents 30% of the sector’s annual sales and the Argentine Chamber of the Toy Industry (CAIJ) reported that the sector has expectations that the level of activity recorded in the Christmas season will be maintained.
The toy stores had a good level of sales the last 3 days prior to December 25 and replenished the stock of certain lines, meaning that they are placing orders with the factories to be able to have the merchandise this week for Epiphany.
The Three Wise Men will give gifts of $350 on average
All bank and virtual wallet promotions for Three Wise Men gifts
In addition, CAIJ statistics indicate that 95% of transactions in toy stores are currently carried out with bank promotions and virtual wallets and there are already some promotions in force for this date:
- Nation Bank: 30% discount and 12 interest-free installments with BNA+ MODE without limit on January 3 and 5 (+10% discount if salary is collected in the BNA).
- Provincial Bank: 30% discount and 6 interest-free installments with a return of up to $18,000 per transaction between January 3 and 4.
- BBVA: 20% discount and 3 interest-free installments with a return of up to $20,000 per exclusive user through MODO with cards on January 4 and 5.
- ICBC: 30% discount on exclusive portfolio with a return of up to $30,000 per transaction and 20% discount on general portfolio with a return of up to $25,000 per transaction and 6 exclusive interest-free installments through MODO with debit and credit cards from 4 to January 6.
- Patagonia Bank: 30% discount for individual clients with a refund of up to $15,000 per transaction and 6 exclusive interest-free installments through MODO with debit and credit cards from January 2 to 5.
- Supervielle Bank: 30% discount with a return of up to $15,000 per transaction and 12 exclusive interest-free installments through MODO with debit and credit cards from January 2 to 5.
- COMAFI Bank: 30% discount with a return of up to $30,000 per transaction and 6 exclusive interest-free installments through MODO with debit and credit cards from January 3 to 5.
- Orange Card: 30% discount with a return of up to $20,000 per transaction and 3 interest-free installments from January 2 to 5.
- Credicoop Bank: 20% discount with a limit of $6,000 and an additional 10% if paid with MODO (with a limit of $3,000) with debit and cabal credit cards.
- Simple Fee: 3 and 6 installments at preferential rates in which many businesses assume the cost of financing and offer interest-free installments starting at a certain purchase amount.
“These promotions make it possible to boost the sale of the most in-demand products at this time of year, such as outdoor toys and higher value: tricycles, walkers, skateboards, water launchers, kitchens, among others,” reported the CAJ. .
The preliminary data handled by the CAIJ indicate that For this date, it is expected to sell cheaper toys and have an average ticket of $22,000 per toy.
Source: Ambito
