companies recalibrate strategies and abandon the woke agenda

companies recalibrate strategies and abandon the woke agenda

The policies in favor of the diversity and the equality are no longer having space in companies USAa trend that had been established with the government of the Democrat Joe Biden and that the CEOs They had decided to take it to the private sphere. However, with the advent again of movements of right more radicalized and the triumph of Donald Trump, When he assumed office again as president, there was a shift in the establishment.

The economic policy which will mark the second term of trump will have a strong axis in the protectionismwhich will be implemented, for example, with the increase in tariffs on China, but will also have a more axis ideological: try to eradicate the “woke” agenda, which in Argentina we could define as “progressive”. In fact, the CEO of teslanow an emerging Trumpist, Elon Muskis one of the main adversaries of this type of agenda.

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The first “symptoms” of the Trumpist turn

In this framework, of a prompt institutional change, the companies They have already begun their ideological turn. One of the most striking cases was that of disneywhen its CEO, Bob Igerstated that the company will shift its focus toward entertainment, and will move away from the political and social agendas that polarized its audience. During a meeting with investors, he stressed that “our priority should be to entertain, not promote agendas.”

This is not an isolated event. Walmartconsidered the largest hypermarket company in the world, as it has a workforce of more than 2 million employees around the Earth, announced that will put a stop to its diversity, equity and inclusion policies, known as DEI. Not only does it mean that you will stop taking diversity factors into account when hiring staff, but you will also stop participating in key events that promote it.

Companies like Ford, Boeing and Lowe’s had taken similar measures in 2024 and, in recent times, companies such as McDonald’s either Goal. In the company he runs Mark Zuckerberg, Now they argued that the priority is to hire the “most talented” employees without considering protected characteristics, such as race or gender, according to statements from company leaders.

Is this paradigm shift here to stay?

For the political scientist, teacher and researcher Julio Burdman This trend will continue. In a conversation with this medium, he said that “there is a logic that is affecting several companies, such as those that run Mark Zuckerberg, Elon Musk, and Jeff Bezos the thing is Donald Trump defends these companies in the global telecommunications marketthat is, they compete with China and are at risk of being displaced.

Therefore, for this expert, to the competency crusade with the Asian giant, where Trump proposes “defending the role of American companies in the world”, there is also the tendency to oppose “wokism” and globalism. At the same time, these companies see that the new right is “increasingly popular and more accepted”, against a progressive agenda, “increasingly unpopular”. Therefore, that adds reasons to approach this current.

Liberalism, less pressures, and more freedom?

“In recent years, a discourse was imposed, in which, for example, the gender quota was promoted, which turned out not to work, so, I believe that you have to hire the right person for the right position.because not everyone is suitable for all positions,” he told Ámbito, Mariano Sardans, CEO of FDI. In this regard, he mentioned that, in some Latin American countries, due to these policies, Companies lose a lot of money or have a very large opportunity cost.

“When we talk about multinationals, it is the boards of directors that choose the direction, which include directors with different ideologies and tendencies. Not everything is left and right, because each company points where it believes it is convenient and that coincides with the values ​​where He believes he can capitalize more on that idea. Here it has to do with an issue of freedom, either from an ideological point of view or from one who believes it is a business, because, for example, there are people who are right-wing and target the left-wing segment or vice versa.“Sardans closed.

Source: Ambito

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