Salesforce, The American company specialized in software solutions for customer relationship management (CRM), announced an investment of US$500 million in Argentina, as confirmed by its global CEO, Marc Benioff.
The announcement was made during a meeting with the president Javier Milei within the framework of World Economic Forum in DavosSwiss.
During a brief conversation prior to an interview, Benioff told Milei: “Congratulations on all your success. We will be announcing an investment of US$500 million in your country”. The president’s response was direct: “Fantastic.”
This decision represents a significant step in Salesforce’s expansion in the region. The company, founded in San Francisco in 1999, opened its official headquarters in Argentina in 2019, although its arrival in the local market occurred in 2004 through commercial partners. Currently, the operation in the country is led by Silvia Tenazinha, who took over as general director in 2024.
A favorable context for new investments
The announcement comes at a time when the Government is intensifying efforts to attract international investment. By mid-2024, President Milei toured the United States, where he met with key figures in the technology sector, such as Tim Cook (Apple), Sundar Pichai (Google), Sam Altman (OpenAI), Mark Zuckerberg (Meta) and Elon Musk (Tesla and SpaceX).
Other movements in the technology sector
Salesforce’s announcement joins other recent investments in technology such as Mercado Libre, which allocated US$75 million to build a new storage center, and SAP, which announced the expansion of its shared services center in Buenos Aires, with an investment of US$3 million, aimed at increasing its operational capacity in 2025.
Expected impact of Salesforce investment
The disbursement of US$500 million seeks to consolidate Salesforce as a key player in the Argentine market, reinforcing its commitment to digital transformation and the development of local technological solutions. This announcement is an indicator of the growing interest of the technology sector in taking advantage of the opportunities that Argentina presents as an innovation hub in the region.
The arrival of this investment reflects the country’s attractiveness for global companies, which are committed to the modernization of local business ecosystems and a market that, although challenging, offers great growth potential.
Source: Ambito
