The sales channel of these appliances is mostly in the living room in person, with 77.6% of the specified purchases, while the online format was used only in 22.4% of the acquisitions.
Mass consumption still continues running from the back against 2023, although the rebound is leading the Appliances salesthat in the fourth quarter of 2024 they went up 147.8% Regarding the same quarter of last year and totaled $ 1,508,560.4 million, according to the measurement of the National Institute of Statistics and Census (INDEC).
The sales channel of these appliances is mostly in living roomwith him 77.6% of specified purchases, while the Online format It was barely used in the 22.4% of acquisitions.
Regarding the payment formats, the most chosen is the credit card (45.2%), followed by Other means of payment (33.3%), where payments with virtual wallets enter; cash and Debit card They are the least used, with a 11.8% and 9.8%, respectively.
Appliances: What were the best selling?
In the fourth quarter of 2024, the groups of articles whose sales had the greatest increases were: Audio, radio and similar equipment (+262.3%); Personal care (+228.2%); Other appliances and home articles (+219.5%) and Freezers and freezers (+180.4%).
Meanwhile, the selected items with a higher volume of quantities sold were: small applianceswith 1,056,943 units; cell phones, with 590,162 units; fans, with 511,421 units; TV, TV LED, Smart TV, LCDwith 315,893 units; air conditioning equipmentwith 303,122 units; audio equipment, with 302,506 units; refrigerators with And without freezerwith 211,385 units; washing machine, with 154,230 units; video game consoles and accessorieswith 118,141 units; and gas kitchenswith 106,399 units.
Of the total sales at current prices in the fourth quarter of 2024, 263,364.9 Millions of pesos correspond to the Autonomous City of Buenos Aireswith a rise of 106.3% with respect to the same period of the previous year; in 24 Greater Buenos Aires games sales amounted to 253,986.1 million pesos, an increase in 108.1% in relation to the fourth quarter of 2023. in the Rest of the country Sales were 991,209.4 million pesos, with an increase in 176.1% Regarding the same period of the previous year.
Source: Ambito
