Rolex, Longines & Co.
So luxury brands mix the second market
Luxury manufacturers such as Rolex are increasingly offering used watches. Unlike secondary platforms, their rarities are more expensive, but it is guaranteed to be real.
In front of the shop window of a jewelry business you can get a bad mood. So expensive ?! And even those who should have a lot of money left is not made easy. Whether with Rolex, Patek Philippe or Audemars Piguet – there are waiting lists everywhere: it can take years for the clock to be delivered. Subtle signs usually indicate that the coveted pieces are only available for viewing. The message: just look, don’t buy!
Eschienen in Stern 10/2025
Source: Stern
