Adidas presents numbers
Adidas after “Yeezy” problems again on course
Does Adidas recover after the separation from rapper Kanye West and his “Yeezy” products? The years and the outlook of the Franconian sporting goods manufacturer provide the answer.
The world’s second largest sporting goods manufacturer Adidas is back on the growth lane after the end of his problems with the “Yeezy” product line of Kanye West. In the current financial year, an operating result of 1.7 to 1.8 billion euros is to be achieved, said Nike competitor Adidas in Herzogenaurach. The turnover should increase by a high single -digit percentage.
In the past financial year, Adidas had a turnover of around 23.7 billion euros, eleven percent more than 2023. The operating result rose to 1.3 billion euros after 268 million in 2023. The bottom line was a net profit of 832 million euros from continued business areas, after a loss of 58 million euros in the previous year.
The sale of the last “Yeezy” products contributed around 200 million to the operating result and 650 million euros for sales.
Adidas had had to separate from the rapper Kanye West after the musician’s racist and anti -Semitic comments had become known. The product line had previously run extremely successfully. The abrupt separation in connection with other effects had given Adidas a net loss for the first time in 2023 after 30 years.
dpa
Source: Stern
