Sporting goods
Profits at Puma go back
With Adidas and Puma, two of the three world’s largest sporting goods groups come from the Franconian Herzogenaurach. While the shop is running again at Adidas, the smaller competitor has to struggle.
The Franconian sporting goods manufacturer Puma is behind his local rival Adidas and had to accept a decline in profits last year. The bottom line was that there was an excess of 282 million euros last year, a decline of 7.6 percent compared to the previous year, as Puma announced on Wednesday. Sales rose by 2.5 percent (currency -adjusted 4.4 percent) to around 8.8 billion euros. The significant larger competitor Adidas had only submitted significantly cheaper numbers a week ago.
For the current year, too, Puma expects only moderate updates due to the political framework and currency uncertainty combined with uncertainty among consumers. The turnover of the turnover in the low to medium single-digit percentage range should increase in sales in 2025, the MDAX group said in Herzogenaurach.
In the case of special effects adjusted before interest and taxes (EBIT), the board is adjusted to a decline to 520 to 600 million euros. In 2024 there were still 622 million. The forecast is therefore below the expectations that had been set up a year ago.
The company alone wants to spend 75 million euros in order to become more efficient – for example due to the closure of no more profitable, self -operated retail stores. This should trigger an EBIT contribution of around 100 million euros. The retro trend should continue to have a positive effect on sales – at Puma, especially with models such as Suede, Palermo and Speedcat.
According to CEO Arne Freundt, Puma wants to put 75 million euros in corporate reforms in the current year and thus adapt the company’s infrastructure – from buying materials to warehousing. He was not satisfied with the stagnating profitability, he emphasized.
dpa
Source: Stern
