Elon Musk’s car manufacturer
Where the Tesla sales figures collapse-and where not
Tesla’s deliveries are falling drastically, especially in Europe. Analysts see Elon Musks controversial political commitment as a reason. But the numbers do not fall everywhere.
Tesla’s global sales figures in the first months of this year, overshadowed by the controversial political commitment of the company boss Elon Musk, decreased more than expected.
In the first quarter of this year, the US electric car manufacturer delivered 13 percent less with 336,681 vehicles than in the same period last year, Tesla said. Analysts had expected an average decline by three and a half percent. Strong declines in Europe had already indicated weaker delivery figures. Delivery in the first quarter have been the lowest since spring 2022.
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The sales figures of the e-car manufacturer in Europe have shrunk by almost half in the first two months of the year. As can be seen from figures from the European ACEA car manufacturer association, the company recorded a decline in new registrations by 49 percent in January and February 2025. This corresponds to a number of 19.046 vehicles sold and a market share of 1.1 percent.
In Germany and Europe, Tesla re-registration decreases
In Germany, Tesla had brought significantly fewer vehicles in Germany to the streets in February than in the same month. According to the Federal Motor Transport Authority (KBA), new registrations of the US group broke up by a whopping 76 percent-while the new e-car registrations generally increased. In January, the Tesla decline had already 59 percent. Tesla operates a factory in Grünheide in Brandenburg in Germany.
But the numbers do not fall everywhere. While the sales figures in February 2025 decreased in the,, or compared to the previous year, they rose in Great Britain: 20.7 percent to approximately 4,000 new Tesla registrations in the previous year, as reported.
Tesla said that the model change at Model Y had led in all four works at a few weeks. However, Musk’s role as a consultant of US President Donald Trump, through whom he was significantly involved in the discharge of thousands of federal employees and the reduction of humanitarian aid, and his applause for right-wing extremist parties in Europe, are a stressful factor.
Elon Musk’s political commitment is burdening Tesla
The carmaker had recently suffered serious damage to the government of the government of US President Donald Trump because of the controversial role of corporate chief Musk. Most recently, there were increasingly protests with property damage to Tesla car dealerships in the USA and Europe, cars were set on fire and shop windows were sprayed with color.
In Germany, some German companies from Tesla have also withdrawn as a provider of company vehicles because of the proximity of the Tech billionaire to right-wing extremists, such as the Rossmann drugstore chain and several energy suppliers. Some Tesla drivers use stickers with which they distance themselves from Musk. There are also numerous deregistration of institutions, companies and private individuals from X.
But the outdated palette is also only a few models is a disadvantage for Tesla. In addition, competitors, especially in China, but also in Europe, put pressure on Tesla with its previously leading market position on electric cars due to the growing range of model.
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Competition puts Tesla under pressure, new models should increase sales figures
The carmaker wanted to increase sales this year after he had experienced the first decline in his history in 2024. Now analysts expect the largest Chinese e-car manufacturer BYD to snatch the market leadership to the Americans.
The question of cars worldwide is weakening, and Tesla will be significantly hit by the US import tariffs. All the more for Tesla, a success of the new edition of the bestseller Model Y, which recently came onto the market.
Tesla has announced that it will launch a more cheaper model based on its existing platform this year, but has not yet given any precise information about this vehicle. The expensive pickup cybertruck, due to its futuristic angular design and quality problems, encounters limited demand.
Meanwhile, the sales figures of the small US competitor Rivian also broke up by 36 percent to 8640. Feared economic consequences of the massive increase in US import tariffs could also help to ensure that consumers become more careful with large expenses.
AFP · Reuters
RW
Source: Stern
