According to a media report, Boris Becker got the first advertising deal in his “new life” – for an online window supplier. His appearance in the spot evokes mixed reactions.
Boris Becker (55) will in future advertise an Internet mail order company that sells windows. According to the Sunday newspaper, the German tennis legend can be seen in a 30-second commercial that will be shown for the first time on March 11 during the “Sportschau”. The former athlete shows a lot of self-irony in the clip and throws fake banknotes out of a window in a villa.
“Don’t throw your money out the window,” Becker is supposed to say in the spot. In doing so, he would not only advertise the company, but also allude to his own past. The ex-tennis professional was sentenced to two and a half years in prison in England at the end of April 2022 for delaying bankruptcy, but was released at the end of the year and left for Germany.
Advertising appearance by Boris Becker is controversial
“Money is and was important to me, but the spot is of course satire and self-irony,” Becker explained to “BamS”. For him, the cooperation with the provider is “the first deal in my new life”. Why did he shoot the spot? “It’s true that I threw money out the window, but then it was important to me to make fun of myself and tell the younger generation not to do the same.” That doesn’t go down well with everyone.
The creditors in particular, to whom the tennis star still owes money, are outraged by the new commercial. “Embarrassing advertising! If Becker would at least use the fee to pay off his debts, this embarrassing action would at least have a good cause. But so far, Becker has been putting every penny he earns into his own pocket. And he wants to be a role model for be younger people and give them money tips?” One of them raged in an interview with “Bild am Sonntag”.
From Susan to Lilian
A lot of drama, a broom closet and today great love: Boris Becker and his wives
Probably Becker’s most legendary advertisement dates from 1999. His “Am I in there already, or what?” commercial for an Internet service provider is still remembered by many people today.
Source: Stern
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
