Eleven years ago, Loreen won the ESC in Baku. Again this year it is one of the top favourites. In an interview, the Swedish singer tells how her comeback came about.
The 2012 winner and this year’s favorite at the Eurovision Song Contest, Swede Loreen, decided to make an ESC comeback mainly because of the enthusiasm of her family and friends.
“To be honest, it wasn’t actually planned. But then there were somehow louder signs,” said the 39-year-old in Liverpool of the German Press Agency. “I had this song all of a sudden. And it’s so beautiful. There was so much going on then that the universe just kind of seemed to steer me in that direction.”
She decided to comeback “because the people around me encouraged me so much,” said Loreen. And these are the people she trusts through and through. “They were all so happy when I told them I was thinking about taking part in the preliminary round in Sweden.”
Loreen won the ESC eleven years ago in Baku with the hit “Euphoria”. Experts and bookmakers consider her a hot contender for victory in the ESC final this Saturday (May 13, from 9 p.m., ARD).
The hosts in Liverpool are great, Loreen said. “The vibes here are wonderful. When you are on stage in the arena, you feel people’s love for music. I am very happy here. And I am also proud of the community of Europeans supporting Ukraine and the people happy hours there. It’s just a creative movement.”
When asked about her favorite role, the singer said: “At the end of the day you have to bring something to the stage that triggers something in people. That doesn’t work without hard work. It could be me that people have certain expectations of my performance maybe make it harder. But I don’t think like that. I create something that comes from within me and send it out.”
Loreen – “Tattoo” (ESC 2023)
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.