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A renowned British newspaper dedicated a heartfelt article to Soda Stereo

A renowned British newspaper dedicated a heartfelt article to Soda Stereo

The Guardian’s note emphasizes the “rediscovery” of the band 40 years after their first live performance.

the british newspaper Guardian dedicated a meaningful article to soda Stereo. The article has testimonials from the protagonists and covers part of the band’s history. The news became the most read on the site.

Andy Meek, the author of the article, begins the story with an anecdote that occurred in New York: “Rudy Pensa, an Argentine owner of the Rudy’s Music Stop guitar store, was in a shop window accommodating merchandise, when one of the most frequent visitors to his store passed by. over there. On this particular day, Carlos Alomar, David Bowie’s longtime collaborator, didn’t want a new instrument. He was eager to produce a Latin rock band and needed to head in the right direction. Pensa retrieved a notebook to find a phone number he had written down for a singer, Gustavo Cerati, who had recently visited the store, and asked Alomar: ‘Have you ever heard of an Argentine band called Soda Stereo?’

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A short time later, Alomar would join the trio and ended up producing their fourth album, Doble Vida, released in September 1988. “Not only did they represent their local community in their lyrics, but the orchestration of their music had exactly the same progressions than all the classic rock and roll bands you heard on the radio. Each song takes you on a musical odyssey!”, highlighted the producer in the article.

“Soda Stereo was the result of three people trying to generate something that at that time had hardly any representation in Argentina,” he said. Charlie Alberti in The Guardian. “Cerati and I were the same age. At university we both studied advertising and music was one of our links. Sharing band cassettes, making mixtapes: it was like our social networks. We started dreaming and then playing together,” he recalled. Zeta Bosio.

In his article, Meek points out that soda stereo passed “virtually unnoticed by English-speaking audiences at the time (a bit ironic given that they were Anglophiles and obsessed with The Beatles), but by the time they broke up in 1997 after more than a decade together, they had sold over 17 million records. And the story might have ended there, were it not for an internet-fuelled resurgence that added a still-developing postscript to the band’s story.”

The legacy of Soda Stereo and the music stars declared fans of the band

The article recounts how Soda’s music reached more and more ears around the world. “Thanks to a combination of Spotify, where his biggest hits amassed hundreds of millions of streams each (…), his music now also reaches an international, non-Spanish-speaking audience: those fans include Coldplay’s Chris Martin -who He got the words “total thanks” tattooed on one arm, Cerati’s famous thanks at the farewell concert in 1997 – and Bono, from U2, who also declared himself a fan in an email he sent to Alberti a couple of years ago. years,” he explains.

Source: Ambito

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