Action offensive at Netflix: At the start of “Fubar”, the streaming service awards Arnold Schwarzenegger the title of “Chief Action Officer”.
Arnold Schwarzenegger (75) is now “Chief Action Officer” at Netflix. The streaming service bestowed that title on the Hollywood star in a hilarious promo video that was released.
Schwarzenegger rolls in front of the Netflix headquarters with a tank. He flattens a parked car. “No one loves action as much as I do,” says the Austrian, still in the tank. “That’s why I took the big new job as Netflix’s Chief Action Officer.” An assistant presents him with an explosion on a laptop in the office. “Bigger,” is Arnie’s curt reply.
In the funny video, Arnold Schwarzenegger not only advertises his new series “Fubar”, which starts on Netflix on May 25, 2023. As a kind of action ambassador, it presents relevant titles in the streaming service’s portfolio.
With Ambassador Arnie: Netflix invests in action
In the clip, Schwarzenegger cheers on Chris Hemsworth (39), whose new film “Tyler Rake: Extraction 2” comes to Netflix on June 16. Inspired by “The Witcher” Henry Cavill (40), Arnie breaks up a sandwich in the canteen with a huge sword. The third season of the fantasy series starts on June 29th.
Also mentioned in the video “Heart of Stone” (from August 11) with “Wonder Woman” Gal Gadot (38) and the already available titles “The Mother” with Jennifer Lopez (53) and “The Night Agent”.
The first moving images are available for the series “The Brothers Sun” with Oscar winner Michelle Yeoh (60) and the film “Lift” with Kevin Hart (43). There is no start date for either work.
The thrust of the Arnie action is clear. Netflix wants to position itself as an action player in the market. “No one hits like Netflix,” says the “Chief Action Officer” at the end of the clip.
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