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Heidi Klum: How she built an empire with clever self-marketing

Heidi Klum: How she built an empire with clever self-marketing

Just in time for her 50th birthday, all eyes are on her again: Heidi Klum. Balance sheet of a woman who has worked her way to the top – with a great sense for show and business.

She has never been overlooked. “I was a pretty wild and loud girl and I liked to dress conspicuously. At school they often laughed at me because I always wore such colorful and brightly colored things,” Heidi Klum recently told an Italian magazine. “I loved being looked at.” Now you could say that in Heidi Klum’s teenage years, i.e. in the mid-80s, without the Internet and without cell phone cameras, this was still a manageable passion.

Source: Stern

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