Iguazú is one of the top destinations in Argentina, it is always among the most sought after and visited, especially in the different editions of the Pre-Trip, for vacation times and also getaways. With respect to other regions of the country, it was one of the cities that later opened its doors to post-pandemic tourism and as well as its borders with neighboring countries. Today it seems far away and a bad memory, but fate has recovered and bets on more with its promotion.
“In 2023, regarding the general numbers, we observe an increase of 8% higher than 2022; Another interesting fact is the increase in foreign tourists, which has increased from 20% (2022) to 34% of the total in this year 2023,” he reflects. Leopoldo Lucas, President of the Iguazú Tourism Municipal Entity.
“The profile of the current tourist is the one who is in search of nature destinations, with outdoor activities, security, favors sustainability and we were already working on this model in the pre-pandemic and we are currently continuing it to attend to this new visitor profile We are closely related to the development of a sustainable destination that seeks to encourage the birth of new experiences for tourists who visit us. From your arrival, to your stay and contact with our people, with the shops, with the gastronomy and attractions, we seek to differentiate ourselves with the attention, the personalization in the care of what surrounds us.” Lucas states.
“From this moment, and until June 30, we will be receiving tourists who have applied for the benefit of the Pre-Trip 4 edition. In this sense, this impulse generates an additional movement to the usual one that the destination develops, in a month in where it was practically always low season. Once this journey is over, we will enter the high season of July, a month that due to seasonality is extremely important for the destination and that, of course, Iguazú has its maximum capacity to receive our dear visitors. In terms of challenges, clearly the #IguazuTodoElAño branding is what we highlight the most, since it is relevant to communicate that our destination is beautiful at any time of the year, all seasons are particular and offer a different perspective of enjoyment.”, concludes the President of the Entity
For its part, private activity contributes its vision of this new time, which coincides with what Lucas expressed. “This year 2023 marks the instance of a return to pre-pandemic scenarios and even improving occupancy levels in months that are historically low season, such as April and May,” he explains. Silvia Radins General Manager of the Iguazú Grand Resort. “Regarding Previaje 4, not everyone has been able to participate directly due to the pre-established rate conditions, however, at a general level Previaje4 contributed strongly to the economic spillover in the City. For winter vacations we expect to reach high occupancy averages throughout the month, accentuating as usual during the vacation weeks in CABA. We have a Resort that as a premise has a look of awareness with the environment, in all sectors including organized activities for children, there we tell them the characteristics of our jungle and its inhabitants. Day by day we reinforce our commitment to all the people who visit us and to our community with the aim of contributing to the sustainable growth of the destination. The Hotel’s sustainable management program was recognized with the Gold level ecolabel of “Greener Hotels”, awarded by the Hotel Technological Institute of the Association of Tourism Hotels of the Argentine Republic” concludes Radins.
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