Taylor Swift is one of the most successful musicians of our time. In Brazil, the fans gave her a very special treat – with the help of the Catholic Church.
The Christ the Redeemer statue in Brazil’s capital Rio de Janeiro is also apparently a Swiftie. Just in time for the US superstar’s visit, the statue welcomes the singer in the fan shirt. Swift, who is in town for her first “Eras Tour” concert, was greeted with the message “Welcome to Brazil.” This made not only the singer happy, but also a number of her fans – because the shirt, which was beamed onto the statue with a projector, was reminiscent of the music video for the popular Swift song “You Belong With Me”.
Fan campaign for a good cause
While the original shirt from the video says “Junior Jewels”, the robe of the Christ the Redeemer statue in Rio de Janeiro showed the 27 states of Brazil. Many Brazilians may have worn a similar shirt on the evening of the concert, as it is considered a popular outfit for Swift concerts. Many of the concert goers gathered in front of the statue before the start and were happy about the love message to their musical idol. Pictures of the famous statue also made the rounds on X (formerly Twitter).
But the whole operation had another purpose. The Catholic priest Omar Raposo, who is responsible for the Christ statue, launched a call for donations on Instagram. He wrote that if a total of around 56,000 euros were raised, he would dress up the statue as a Swift fan to properly welcome the US superstar. And the response to the call for donations was so great that the campaign website was temporarily down. Given this enormous feedback, Rio de Janeiro’s mayor Eduardo Paes was also convinced of the idea. In any case, the result speaks for itself.
Taylor Swift will play a total of six concerts in Brazil, three of them this weekend in Rio. In the summer of 2024 she will also come to Germany as part of her current world tour. Who knows, maybe the Swifties here will come up with something similar.
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.