Taylor Swift was the artist with the most global streams on Spotify so far this year with a total of 26.1 billion massive listens, according to data released by the platform itself through its Wrapped 2023 study.
As for the local level, the podium of the artist with the highest number of reproductions is headed by Ke Personajes, although no figures were specified in this case. In both rankings, second place went to Bad Bunny, who in the last three years had been the absolute leader in number of listens.
According to the report, Taylor Swift reached the figure of 26.1 billion, among other things, by placing “Midnights”, her 2022 production, as the second most played album; to “Lover”, from 2019, in seventh place; and the songs “Summer” and “Anti-Hero”, in sixth and tenth place, respectively.
All of this was also fueled by the phenomenal success of his world tour “The Eras Tour”, which gathered millions of spectators around the world and was played in movie theaters from the screening of a documentary film.
Bad Bunny took first place in the most listened to albums with “Un Verano sin ti”, which accumulated 4.5 billion views. In Argentina, that place was occupied by Tini with “Cupido”.
Although she does not appear in the top ten of the most listened to artists, Miley Cyrus took first place in the song category thanks to “Flowers”, which had 1.6 billion views.
There, in ninth place, an Argentine presence appears in the form of Bizarrap and her successful session with the Colombian Shakira. Another Argentine production with international projection was the podcast “Psicología al Nakedfirstname.lastname@example.org”, in 13th place globally.
At the local level, the ranking of most listened to artists, headed by Ke Personajes, followed by Bad Bunny, is completed by María Becerra, Duki, Feid, Emilia, Bizarrap, La K’onga, BM and Tini; and the number one song was “Un Finde/ Crossover #2”, by Big One.
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.