It is one of the most watched sporting events in the world, therefore it is a great platform for the launch of new film trailers.
According to specialized portals, Paramount, Universal and Disney spent a record $7 million per 30-second ad to showcase their movie products on Sunday superbowl.
Although the studios’ income was affected by the various strikes in Hollywood last year, the aforementioned sporting event is one of the most watched around the world. The investment is undoubtedly worth it.
What trailers will be seen during the Super Bowl
Paramount Pictureshas three reserved slots that can be streamed before, during or after the game: the upcoming musical biopic Bob Marley: One Lovethe movie I.F. of the imaginary friend of Ryan Reynolds of John Krasinski (release date: May 17); and the long-awaited genre prequel A Quiet Place: Day One (June 28th).
disney It might have a shorter theatrical schedule this year due to strikes, but it has traditionally pushed its Pixar and Marvel films. This year the launch of Inside Out 2 (June 14), along with the first trailer for Deadpool 3 from Marvel Studios (July 26). It is also Kingdom of the Planet of the Apes from 20th Century Fox, set to release another trailer ahead of its May 10 release.
Universal will likely leave a big mark with possible announcements for several major films, including Twistersthe sequel to the 1996 original (July 19); Kung Fu Panda 4 from DreamWorks Animation, the new Monkeypaw horror film, monkey man (5th of April); and The Fall Guy (May 3) starring Ryan Gosling and Emily Blunt. Also something from Despicable Me 4 is expected.
For now there is no confirmation as to whether Apple or Netflix will be promoting any of their productions.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
