From kitschy designs to practical everyday companions: these are Generation Z’s most popular handbag trends in 2024.
Kitschy, practical, nostalgic and modern at the same time: Generation Z, born between 1997 and 2012, sets the current trends in fashion both online and offline. This applies not only to clothing, but also to accessories such as handbags. Gen Z has its own ideas and unique preferences. Here are the most important handbag trends that are currently playing a major role on Instagram, TikTok and Pinterest.
The kitschier, the better
Gen Z loves to express their individuality through eye-catching and playful accessories. Handbags with unusual designs and colorful decorations are therefore particularly popular. Shoulder bags with patterns made of sewn-on pearls or bags with large bows or made of fluffy, fluffy material are en vogue – the kitschier, the better!
Simple & practical
At the other end of this handbag spectrum is Gen Z’s love for simple and practical bags. Round mini shoulder bags, for example, are particularly popular. Their simple design made them a viral hit – and an always usable everyday companion. The rediscovered Le Pliage by Longchamp is also enjoying great popularity among Gen Z at the moment.
Vintage bags from the 2000s
The fashion cycle always brings back past trends: Generation Z loves to revive the style of the 2000s. Luxury brands present iconic designs in a new way, which is met with great enthusiasm by young buyers. East-West bags – bags that are designed to be wider than tall – are currently omnipresent on the shoulders of Gen Z. In 2024, these bags will come with extra-long handles.
Cute bag charms
Even the most luxurious bag is adorned with personal and playful charms by Gen Z. Whether it’s a Birkin bag or a more affordable alternative, pearl necklaces and custom charms are a must. These accessories add a personal touch to the bags and show the creative side of their owners.
Source: Stern
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
