Big Brother is coming to an end: find out how much money Telefe was able to raise with the famous reality show.
Big Brother 2024 was a resounding success for Telefe, not only in terms of audience, but also in economic gains. The program dominated the television ratings, consolidating itself as one of the most watched on the national small screen. The active participation of the public, who vote en masse to influence the fate of the participants, generated a constant source of income. This phenomenon, together with the multiple marketing and advertising strategies, turned Big Brother into a gold mine for the canal.
According to figures that Ignacio Rodríguez of C5N.com had access to, the program raised “millions and millions of dollars.” The approximate figure includes income from advertising seconds, votes from participants, in-house advertising and strategic alliances such as that with DirecTV.
How much money did Telefe earn with Big Brother 2024
The economic impact of Big Brother 2024 is notable. Internal sources stated that Telefe earned a total of around 100 million dollars counting advertising, voting, and other commercial commitments.
One of the main people responsible for what happened was the participant Juliana “Fury” ScaglioneThe former player, known for being the most controversial and highest grossing player of the 2024 edition, is believed to have raised $250,000 in all the elimination matches. These figures do not include other income such as that from advertising and commercial alliances, which have contributed significantly to the channel’s coffers.
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The controversy generated by certain production decisions, such as sanctions against controversial participants, was also a lucrative strategy. Having “sanctioned” Furia by always sending her a badge after a violent argument with another participant, was a way of generating more and more income for the channel.
Big Brother 2024: how much each contestant earns per week
Participants do not receive part of the income generated by voting, according to their contracts. Anyway, Each Big Brother participant earns 50,000 pesos a week for staying in the house. Although this figure may seem high, in the context of the current Argentine economy and inflation, it represents a very small fraction of the program’s total profits.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
