Prime Videothe streaming service of Amazonis adding a new navigation bar, personalized recommendations powered by generative AI, a top 10 list of content, and a clearer system that distinguishes between Prime Video and for-sale titles as part of a new update to its platform.
The update will begin rolling out globally today and will be available to all customers in the coming weeks.
Below are the updates coming to the Prime Video user experience.
Content-oriented navigation bar and one-click access to titles with the main rotator
The update begins with a new navigation bar that includes specific destinations such as “Home,” “Movies,” “TV Shows,” and “Sports.”
There will also be a new “Prime” destination in the navigation bar, allowing you to explore movies, TV shows and sports available with a Prime membership.
Just below the navigation bar, the main carousel will display content that you can view directly.
Improved recommendations and clarity on content included with a Prime membership
Personalized recommendations have always been essential to the Prime Video experience. However, improvements to personalization features, which were created with the assistance of Generative AI, will make it easier to find the most relevant content for each user.
For example, collections labeled “Selected for you” within the “Movies” and “Series” destinations. Prime Video will simplify things by grouping titles tailored to each person’s interests.
To power this experience, Prime Video uses Amazon Bedrock, a fully managed service from AWS for building and scaling generative AI applications with foundational models, to generate personalized recommendations for customers.
In addition to recommendations, you can browse content based on your tastes and other categories such as “Top 10 in Argentina” or “Trending Series.”
Prime Video is also using Large Language Models (LLM) to simplify synopses for TV shows and movies, so you can quickly see a description of a title, rather than having to scroll down to decide if it’s something you’d want to watch.
Simple, intuitive and frictionless streaming
New animations, smooth page transitions, and zoom effects are just a few of the improvements that make for a frictionless and enjoyable streaming experience.
When using a living room device, video content will play in the main carousel while you decide what to watch, creating an immersive browsing experience.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
