Kamala Harris has breathed new life into the Democratic Party’s election campaign. Her social media presence is an important factor in this. She stages her campaign there in the style of pop culture.
From “brat” to coconut palm: Kamala Harris is reviving her image with her social media campaign and is finding favor with young voters. The potential presidential candidate of the US Democrats is extremely “meme-worthy,” writes the “New York Times.” She dances easily, has her own style of speech and laughs heartily, even at herself.
Just hours after Joe Biden’s withdrawal, Harris had collected millions in donations. One after another in her party stood behind her. But the “most culturally significant support” came from British singer Charli XCX, writes the Guardian.
Kamala, a brat?
The Briton had posted on X: “kamala IS brat”, in reference to the title of her new album “brat”. According to the singer, the term stands for a kind of attitude to life. On Tiktok, she explains that “brat” is a chaotic girl who likes to party, sometimes says something stupid, but is self-confident and can overcome defeats. Literally translated, “brat” means brat.
Harris’ campaign managers are keen to use this image: The new color of Harris’ campaign account on X is green – the same shade of green, the same style as the successful singer’s album. “This is currently the easiest way to address the target group of under-30s,” writes CNN. And it seems to be working. Harris fans are spreading numerous posts on social media in which they put green filters over photos and videos of the 59-year-old politician.
Fallen from the coconut tree
But not everything is “brat”. Other Harris memes also enlivened the Democrats’ election campaign online and are currently experiencing a “triumphant comeback”, writes the New York Times. Video sequences that Harris opponents previously distributed on social media channels to denigrate the vice president are now being used by her fans to celebrate her.
For example, an excerpt from a speech in 2023. Harris had said at the time that everything in life is in context. She quoted her mother as saying: “I don’t know what’s wrong with you young people. Do you think you just fell out of a coconut tree?”
The video has been shared many times online since Harris’ candidacy began. Her supporters are also spreading emojis of coconuts and palm trees as a “sign of support,” writes the Washington Post. Other US media outlets are also reporting on this phenomenon.
The US presidential election is on November 5. Biden had spoken out in favor of Harris’ candidacy in his declaration of resignation on Sunday.
Charli XCX captions “brat” on TikTok
Source: Stern
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
