The new Colombian series reached the largest global audience in the first week for a Latin American title in the history of Prime Video.
Just one week after its release, Prime Video has announced that the fan-favorite series, Betty the Ugly, The Story Continueshas achieved a double milestone: breaking a new global audience record for a Latin American title in the history of Prime Video and having been renewed for a second season, in addition to becoming the most-watched series or film of all time on Prime Video in Colombia.
“The phenomenal success of Betty la Fea, La Historia Continúa underscores Prime Video’s commitment to sharing iconic local stories from the region of exceptional quality that resonate deeply with our customers around the world,” said Paulo Koelle, Head of Prime Video Latin America.
“Prime Video’s strategy in Latin America has been to focus on what really matters, taking calculated risks to offer our customers all the content they want in one place and we are very excited to bring Betty back for another season.”
The new story of Betty the Ugly
Betty la Fea, The Story Continues, produced by Estudios RCN, is a global sensation that continues to captivate audiences around the world with its plots that celebrate female empowerment. When audiences first met the character of Betty 25 years ago, they questioned the definition and perception of beautyPrime Video’s new ‘Betty’ is back to share valuable life lessons that are both entertaining and inspiring, further demonstrating how this character and her experiences resonate deeply in the hearts of audiences.
“Continuing the story of Betty la Fea without the masterful pen of Fernando Gaitán was a huge challenge. However, Amazon Studios and Estudios RCN came together to find the right voices and, together with original and new talent, we created a story that preserves the original DNA and is modern, fresh and full of nostalgia at the same time,” said Javiera Balmaceda, who leads the original content team for Latin America, Canada and Australia at Amazon Studios. “We are very pleased with the phenomenal success of this first season and we look forward to delighting our audience with a second season even more full of emotion.”
The first season successfully reintroduced most of the original cast as they faced a variety of personal and professional challenges.
The second season promises to be as entertaining and unpredictable as ever, as it continues to explore the evolution of our beloved characters alongside new characters and navigates unexpected plot twists.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
