Duchess Meghan would like to establish herself with a lifestyle brand, but problems arise. The streaming portal Netflix is helping her with a cooperation.
Duchess Meghan has big plans; she wants to become the queen of jam and lifestyle items. Under the name “American Riviera Orchard,” Prince Harry’s wife wants to sell yoga mats, picnic baskets, dog treats, jam, cookbooks, tableware and much more. In the spring, the Duchess officially registered the brand; the homepage and the associated Instagram account are in the starting blocks, but now problems are arising.
As the British news portal “Daily Mail” reports, there are a few hurdles on the way to becoming kitchen queen. The brand with the abbreviation ARO was planned to launch internationally next year, but now the US Patent and Trademark Office is apparently complaining about “irregularities” in the formalities that need to be “corrected”. Among other things, this is said to involve incorrect classification of yoga blankets, picnic baskets and cookbooks.
Duchess Meghan is supported in her project by Netflix
It is said that the international registration will cost over $11,382. It is assumed that Netflix will cover the costs of the brand launch, as a documentary was filmed with the Duchess in which her lifestyle brand will feature prominently. The portal “Deadline” reports that the 43-year-old will “cook, garden and entertain” in the show. A start date and a name have not yet been announced, but the documentary will probably be released at the same time as the official launch of “American Riviera Orchard” next year.
“Daily Mail” also reports that Netflix will have a major influence on the launch of the new brand and that senior staff will be negotiating contracts with wholesalers, designers, producers and retailers to speed up the process.
At the beginning of March this year, there was already a first small preview of what to expect from ARO. Some celebrities, such as Chrissy Teigen, received small gift baskets from the Duchess containing jam and dog treats, among other things, which they then held up to the camera in an influencer-like manner and drew attention to the upcoming brand.
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Source: Stern
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
