30th birthday of Dagi Bee: Beauty influencer of the early days

“Hi everyone, it’s me, your Dagi and welcome to a new video!” This is how Dagi Bee (30) used to greet her audience on YouTube. What started as guest appearances in videos by her ex-boyfriend Liont (31) brought her several million followers on social media. In the 2010s, she and Bianca Heinicke (31) aka BibisBeautyPalace were among the biggest beauty YouTubers in Germany. Over the years, the internet star developed beyond the platform. “Mommy, business woman, content creator” now adorns her Instagram biography. On YouTube, however, things have gone quiet for Dagi Bee.

Gossip led to YouTube career

Dagmar Nicole Kazakov published her first video there on October 7, 2012 under the stage name Dagi Bee. At that time, the Düsseldorf native had just come of age. “NO-GOs for boys!” was the title of her debut, which was followed by 658 videos by her 30th birthday. She initially gave her followers tips on fashion and make-up, answered questions and filmed challenges. However, she did not want to rely on YouTube. When she had reached 200,000 subscribers, she began training as an industrial clerk after completing a technical college entrance qualification. , but she stopped after four months. “My colleagues were gossiping about me and I even got a warning,” she revealed. Three days after filming a vlog at the Oktoberfest, she was absent because of a migraine. Her instructor interpreted this as truancy.

Dropping out of training turned out to be a blessing. Dagi Bee focused her energy on her YouTube channel, which reached the one million subscriber mark in September 2014. Her loyal companions on the journey were her boyfriend at the time, Liont, and her colleague Bibi, with whom she regularly recorded videos. Humorous clips from the beauty influencers were particularly popular, including “Truth or Dare” videos. These each garnered up to more than 6 million clicks. In total, her videos now have more than a billion views.

At the same time, Dagi Bee experienced the dark side of her fame. “One time a fan came up to me and kissed me on the mouth. That shocked me,” she said in 2015. She was not spared from hate comments either. Today, the influencer blocks abusive words on Instagram, “which have become more frequent.” She made her subscribers aware of cyberbullying and its consequences in 2014 in “Glamour” magazine’s “#smilestorm” campaign. In 2019, she took part in O2’s “#Lovemob” campaign with the same goal. Despite the hate comments, she received support not only from her community. In 2015 and 2016, she won the Nickelodeon Kids’ Choice Award as Favorite Video Blogger.

Withdrawal from YouTube and Instagram break

Her relationship with Liont finally broke up after four years in June 2015. As the two explained, they lacked time for each other. Being in the spotlight as a couple had also put a strain on the relationship. Nevertheless, they are still friends. In September 2015, Dagi Bee made her relationship with video editor Eugen Kazakov (30) public with a snapshot. She tied the knot with him on June 23, 2018 in Ibiza. They also immortalized the special moment on camera. “The cameramen who were there were all friends of ours,” she revealed at the beginning of August. Since cell phones were also banned, she experienced it as a private moment. At the end of December 2021, Dagi and Eugen Kazakov had their son Nelio (2), who became the focus of their YouTube content.

Her main platform changed from YouTube to Instagram over time. But she also took a break from that in February 2024. “It all just became too much for me. Too much trash, too much gossip, too many opinions, too much ‘just do it…’, too much ‘you have to’.” “What I know is that I have to press stop to be able to get a hold of myself again a little,” she explained her feelings. After her break on Sylt, she returned with regular posts and Q&A sessions in her story.

Influencer founded several companies

Given Dagi Bee’s schedule, the short break is not surprising. With Eugen Kazakov, she not only founded a family, but several companies. The couple’s first company was the music label “23Hours” in 2020, with which the German rapper ART was under contract. An injunction that he obtained against the label generated negative headlines about the name Dagi Bee for the first time. Meanwhile, she and her husband enjoyed success with another brand. In October 2023, they launched the oat drink “Owies”. As of September 2024, all products on the company’s website are sold out. In addition to the milk substitute, the influencer sells cosmetic products under the “Beetique” brand and created the fashion brand “Casa Mara” together with Eugen. As an entrepreneur and influencer, Dagi Bee also made it into the 2024 list, which “Forbes” magazine put together with the startup “influence.vision”.

Although she is a busy entrepreneur and content creator who shares her life online, she leads “such a normal life,” as she said on the NDR talk show. Even though she gives daily insights into her life, she sets clear boundaries. One of them relates to her son, whose face she has never fully shown. On December 23, 2023, her child celebrated his second birthday. “My angel is already 2. Nothing makes me happier [als] Nelio’s mom,” and shared photos of the party. She celebrated her own 30th birthday with a gift to herself. As she showed in an Instagram story on September 9, she rewarded herself with a red Chanel handbag.