More than 50 countries join forces to announce the BRICS International Fashion Federation

More than 50 countries join forces to announce the BRICS International Fashion Federation

October 10, 2024 – 08:40

The memorandum to establish the BRICS International Fashion Federation was signed by a number of influential figures, including chief executives of fashion weeks, heads of fashion and textile associations and academic leaders.

The declaration stipulates several core objectives: supporting local talent, promoting sustainable fashion, encouraging cultural exchange, and creating a unified platform for emerging markets through educational and informational projects.

The BRICS+ Fashion Summit concluded in Moscow with a historic announcement: leaders of fashion associations from more than 50 countries signed a memorandum to form the BRICS International Fashion Federation. The new federation seeks to establish new centers of influence, strengthen international connections, drive industry sustainability and provide growth opportunities for the next generation of fashion talent. Notably, the summit was attended by representatives from over 100 countries, cementing its position as the largest fashion event for established and emerging markets.

Karina Díaz Vargas, executive director of Costa Rica Fashion Week, said: “Moscow stood out as the ideal place to unite fashion industry leaders from the BRICS countries and support the creation of the International Federation of BRICS Fashion due to several strategic factors. Firstly, Russia, as one of the founding countries of the BRICS, has a geographical and cultural position that connects Europe and Asia, which facilitates the participation of countries from both continents in such a significant collaboration. Moscow has shown a growing interest in promoting art, culture and fashion, becoming an emerging center of creativity and innovation in this industry. “This stimulating environment creates a suitable atmosphere to bring together fashion professionals who wish to not only share their traditions, but also drive a shared vision of sustainability and social responsibility.”

Sunil Sethi, president of the Fashion Design Council of India, explained: “The need for a fashion alliance between emerging countries is long overdue. Brands, designers and markets face similar challenges, from supply chain disruptions to environmental issues, which are easier to solve together. The fashion world is focused on a few hundred global brands, so emerging markets need their own platform to make our voices heard.

The memorandum to establish the BRICS International Fashion Federation was signed by a number of influential figures, including CEOs of fashion weeks, heads of fashion and textile associations and academic leaders from countries such as Brazil, Costa Rica, Ecuador, Paraguay , Nicaragua and India, South Africa, Russia, Ethiopia, Egypt, Spain, the United States, Indonesia, Malaysia, Ghana, Tanzania, Jordan and Kenya.

Natalya Sergunina, Deputy Mayor of Moscow, highlighted the importance of the initiative: “The creation of this International Federation is an important outcome of the recent BRICS+ Fashion Summit in Moscow. It demonstrates once again the shared objectives and the substantial growth potential we have with our global community.

The declaration stipulates several core objectives: supporting local talent, promoting sustainable fashion, encouraging cultural exchange, and creating a unified platform for emerging markets through educational and informational projects.

It also focuses on the development of new technologies, the preservation of cultural identities and the support of traditional arts and crafts.

“We are committed to providing these visionaries with a global platform and local events to ensure their creative work is celebrated globally. Our goal is to promote sustainable and eco-friendly practices, striving to implement transparent methods that significantly reduce the carbon footprint of the industry. “Slow fashion, characterized by conscious consumption and production, will be at the center of the BRICS IFF agenda as we strive to mitigate the environmental impact of fashion,” the official statement said.

Source: Ambito

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