Currently, in the Interactive Specials section, the platform has 24 titles of this nature, only four of them will be kept.
Interactive series and movies have their days numbered in Netflix. The streaming platform confirmed to The Verge portal the elimination of this content as of December 1, after the company received bad reviews and worse audience data with them.
Currently, in the Interactive Specials section, Netflix has 24 titles of this nature. The red streaming giant will only keep four of them: Black Mirror: Bandersnatch, Unbreakable Kimmy Schmidt: Kimmy vs. the Reverend, Surviving is the challenge: Mountain Mission and Surviving is the challenge: With Ranveer and Bear Grylls.
The tests with these contents in which subscribers could decide what was going to happen to go to one point or another, as happened in the past with books such as the famous literary saga choose your own adventurebegan in 2017 with Puss in Boots: Trapped in an Epic Talefinding its apogee in the highly commented special chapter of Black Mirror. In this way, Netflix dared to experiment with franchises like Carmen San Diego and A boss in diapers.
“Technology served its purpose, but now it is limiting us as we focus on technological efforts,” said spokeswoman Chrissy Kelleher. “The technology was very limited and the potential of what we could do in that area was limited. But we learned a lot from it”he added to explain it.
Netflix decides to bet on games before interactive content
This strategy follows Netflix’s commitment to video game development. Mike Verdu himself, vice president of GenAI for games at Netflix, was the one who confirmed at the time that the platform had decided to stop developing new interactive content.
The platform presented these productions on its website in the following way: “These are series, movies or interactive questions and answers titles in which you control the story, answer questions, etc. In some interactive specials you can decide what happens next. below, while in others you have to answer some questions.
Among the contents that the platform could a priori delete from its catalog are some fictions such as Jurassic World: Camp Cretaceous: Secret Adventure, Kitty Zasca, Spirit: Riding Free: Adventures on Horseback, Johnny Test: Mission Meatloaf or Escape from the Undertakeramong others.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
