San Lorenzo Ceramics launched its new production plant in the Buenos Aires town of Blue, after an investment of u$50 million. “This important milestone represents a significant advance in the company’s production process and technological innovation and its commitment to the local industry,” indicated the businessmen of the renowned firm in the ceramic sector.
The new plant incorporated cutting-edge technology in the manufacture of porcelain tiles, which will increase production capacity and innovate in formats, designs and textures. “This new facility generates the development of new knowledge and skills for its more than 200 employees, most of them residents of the region, contributing to the economic development of Azul and its surroundings. On the other hand, it establishes an infrastructure and technology platform that will open new production and export opportunities to important markets,” the company stated.
With cutting-edge technology, ceramics now incorporates porcelain tiles in exact formats (perfect Match) into its catalogue, which will allow designers and architects to create unique and fluid combinations, building product lines ranging from 60×60 centimeters to 80×160 cm.
“Innovation will also be applied in new textures and designs that will provide a wide variety of possibilities to create spaces inspired by different styles ranging from aesthetics that highlight art, urban architecture, minimalist architecture, nature and the nobility of the materials,” they stressed after reopening the plant.
Innovation, efficiency and quality
The plant was designed to operate under the highest and strictest quality standards, energy efficiency and environmental sustainability. Thanks to its modern infrastructure and innovation in product development, it will significantly reduce resource consumption, while guaranteeing the production of excellent ceramic porcelain tiles for the national and international market.
Luciano Tiburzi, country manager of Cerámica San Lorenzo, expressed his satisfaction with the start-up. “We are very proud to take this important step for our company and for the Azul community. This plant is not only an investment in our productive capacity, but also in the future of Argentina’s ceramic industry. “We firmly believe in the potential of Azul and its people, and we are convinced that together we will achieve great things,” he said.
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Equipped with the latest technology, the plant has the largest press in Argentina, similar to those used in large producing countries such as Brazil, Mexico, Spain and Italy. For this reason, its owners highlighted that this opening is “a clear reflection of the company’s confidence in the talent and capacity of the region.” And they added: “The new facility will not only boost the growth of the ceramic industry in Argentina, but will also strengthen the local supply chain, working hand in hand with suppliers and contractors in the area.”
The ceramics has the support and experience of the Mexican group Lamosa, which adds international experience and knowledge to maximize efficiency in operation and manufacturing. From now on, The productive capacity of Cerámica San Lorenzo will go from 15,000,000 m2 to around 21,000,000.
“The milestone achieved improves the offer and competitiveness to not only position Cerámica San Lorenzo as a leader in the national market, but to increase its level of exports, contributing to the economic growth of the country,” they added.
The history of Cerámica San Lorenzo and its Mexican link
Cerámica San Lorenzo is part of the Lamosa Groupa Mexican company that has a history of more than 130 years in the construction market, with a relevant presence in several countries on the continent. Currently the Lamosa Group is one of the largest ceramic manufacturers in the world, which operates in the business of coatings and adhesives.
The Argentine factory was founded in 1950 in the province of Santa Fe. Since that moment, and after several economic changes in the country, the company managed to position itself as the one with the greatest track record and experience in the local market. porcelain tiles, floors and ceramic coatings.
According to its managers, the key to leading the market was technological development, a vocation for work and permanent investment. “Those three conditions -they held- define a work that every day is a challenge for each and every one of the members of this Argentine company.
“Innovation and design are present in all the actions and products that the company undertakes, giving particular impetus to the development of proposals that consolidate function and aesthetics to satisfy the needs of a market that evolves and demands more and more,” they concluded.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
