Juan Valdezthe renowned Colombian premium coffee brand, continues to consolidate its presence in Argentina with the opening of a new branch in the Núñez neighborhood. With a total area of 450 m², this store becomes the chain’s largest in the world, surpassing the emblematic branches in Istanbul (400 m²), Mérida, Mexico (380 m²), and Cairo, Egypt (330 m²). ). This milestone reinforces the brand’s commitment to the Argentine market, standing out as a reference point for coffee lovers in Buenos Aires.
This new store, which joins the two already operational in Argentine territory, is located at Avenida Cabildo 3787, and promises to offer a unique experience for coffee lovers, with a space designed to highlight the values and quality that characterize the brand. .
“We are very excited about this opening, which represents another step in our goal of bringing authentic Colombian coffee to more and more people in Argentina. Núñez is a neighborhood that reflects dynamism and modernity, which fits perfectly with our proposal,” highlighted Jorge Allende, General Director of Juan Valdez Café Argentina.
A strategic expansion plan
The inauguration of this new store is part of an ambitious growth plan by Juan Valdez in Argentina, which projects the opening of nine total branches during 2025. This plan includes strategic openings in key points, such as Aeroparque and arrivals and pre-boarding halls in the airports of Córdoba, Neuquén and Comodoro Rivadavia. Before the end of the first semester, the brand also plans to open another location in Villa Urquiza.
Since its arrival in Argentina, Juan Valdez has differentiated itself by its offer of 100% Colombian coffee, grown by more than 500,000 coffee-growing families, and by a premium experience that includes a wide variety of products, from espresso and filtered, to cold and sweets like the famous Nevado. In addition, its stores offer products to consume at the moment, such as the Cortado en jarrito, a classic among Argentines and the best seller at its Unicenter branch, as well as packaged coffee to enjoy the Juan Valdez experience at home.
A coffee with purpose
In addition to its quality, Juan Valdez is distinguished by its commitment to sustainability and fair trade, promoting responsible practices throughout its value chain. This approach has allowed it to build a unique bond with its consumers, who value both the excellence of its products and the positive impact of the brand on coffee-growing communities.
In a statement, the company said: “The Núñez store will not only offer high-end coffee and a diverse menu, but will become a reference point for coffee lovers, integrating a more complete experience with the launch of its exclusive coffee market. This space, unique in its kind, will allow customers to have practical and exclusive access to all the brand’s packaged coffee presentations, standing out as a differential proposal in the sector with a careful design and a focus on. comfort, this new store reinforces the Juan Valdez’s commitment to bringing the best of Colombian coffee to its consumers.
To support its expansion, Juan Valdez Café is looking for new talents. The brand is hiring baristas, managers and supervisors for its new branches. In addition, Juan Valdez Café highlights that its online store is one of the most successful worldwide, positioning Argentina as one of the three most important markets outside of Colombia. This strong e-commerce presence underlines the growing demand for high-quality products and preference for authentic coffee experiences.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
