Prince Harry and Duchess Meghan: Are they pursuing a new PR strategy?

After months of criticism and declining popularity, Prince Harry (40) and Duchess Meghan (43) have apparently changed their PR strategy. , the two have therefore increasingly appeared separately from each other in the recent past. Such solo appearances are not unlikely in the future either. “Harry and Meghan have made a clear decision to make separate appearances for the time being,” explains royal expert Phil Dampier, for example. The long-time royal correspondent and author sees this as a “smart move” by the couple.

While Harry is trying to revive old contacts in Great Britain, Meghan is staying in the background – until the real launch of her new lifestyle brand American Riviera Orchard. The separate strategy seems to be aimed primarily at polishing up the image of the two. “People have a common history with Harry and are more likely to forgive him in recent years,” analyzes royal expert Kinsey Schofield. “The public is more emotionally invested in him because they have known him since he was a child.”

At the same time, speculation is increasing about the couple’s possible move back to Europe. According to reports, the Sussexes have even purchased a property in Comporta, Portugal – in the same private complex as Harry’s cousin Princess Eugenie (34). In any case, royal watchers agree on one thing: the new strategy of separate appearances could help the couple regain lost prestige. But only if they implement their projects successfully. “They don’t have to be everywhere – they have to be in the right places,” says marketing expert Stacy Jones, summing up the challenge.

Harry and Meghan have a lot of catching up to do. Especially in the USA, the two are fighting against poor popularity ratings. Royal expert Ingrid Seward also reports this to the “Standard”: “I give a lot of lectures to Americans, and they all don’t like Harry and Meghan. They hate that they let the queen down.”