Both dairy companies closed an agreement to complement their businesses. They do not rule out a patrimonial association in the short term.
In a significant move for the Argentine dairy industry, The companies La Lácteo, based in Córdoba, and La Ramada, from Santa Fe, established a strategic alliance with the objective of complementing their product portfolios and optimizing their commercial efficiency. This agreement, announced just days ago, marks a milestone in the sector, as both companies seek to consolidate themselves as one of the main dairy industries with 100% national capital.
La Lácteo is a company from Córdoba with a long history in dairy production. In its industrial plant, it produces a wide variety of productsincluding ultra-pasteurized and long-life fluid milks, creams, yogurts, desserts and cheeses, among others. However, since 2018, the company faces financial difficulties that led it to enter bankruptcy. Even in January of last year, it temporarily stopped its operations due to the impossibility of paying salaries to its 129 workers, which generated uncertainty about its continuity.
For its part, La Ramada is a company from Santa Fe with a solid presence in the Argentine dairy market. Located in Franck, Santa Fe, it has a plant with a daily processing capacity of 500,000 liters of milk. It is recognized as one of the largest manufacturers of milk powder in the country, a product sold under the Regina brand, both in the domestic market and for export. Furthermore, La Ramada is part of a business group that It has its own dairy farms, which allows it to guarantee a constant supply of raw materials and maintain a permanent level of activity thanks to its vertical integration.
As Ámbito was able to find out, the agreement between both companies will be developed in two stages. In the first, they will focus on complementing their product portfolios and marketing them together to reach Argentine consumers in a more comprehensive and efficient way. La Lácteo will provide its line of fresh products, such as fluid milks, creams, yogurts, desserts and cheeses, while La Ramada will offer raw materials and contribute with its milk powder production, thus strengthening its presence in the domestic market and in exports. .
In a second stage, The possibility of a heritage association is contemplated, with the aim of becoming one of the largest dairy industries with 100% national capital.. Although the terms or amounts of this eventual association were not detailed, both companies expressed their intention to move in that direction to strengthen their position in the market.
According to details in the sector, The alliance between La Lácteo and La Ramada represents an opportunity to revitalize the national dairy industry, especially in a context where several companies in the sector faced financial difficulties in recent years. The complementarity of their products and the possibility of a future heritage association could generate synergies that strengthen their competitiveness in the local and international market.
Source: Ambito
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