The biggest Bitcoin treasury company in the world changed its name

The biggest Bitcoin treasury company in the world changed its name

Microstrategy incorporated (Nasdaq: Mstr) announced his renown and from now on he will do business as Strategy. Strategy is the first and greatest Bitcoin Treasury Company of the world, the largest independent business intelligence company that lies in the stock market and Nasdaq 100 stock.

This simplification of the brand is a natural evolution of the company, which reflects its approach and wide attraction, they detailed.

The new logo includes a stylized “B”, which symbolizes the company’s bitcoin strategy and its unique position as Bitcoin Treasury Company. The main color of the brand is now orange, which represents energy, intelligence and Bitcoin.

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Michael Saylor, Founder and Executive President of the firm said the Strategy “It is one of the most powerful and positive words of human language. It also represents a simplification of the name of our company to its most important strategic nucleus.”

In addition, Saylor recalled that Antoine de Saint-Exupery said: “Perfection is achieved, not when there is nothing to add, but when there is nothing to remove,” and added that “after 35 years, our new brand perfectly represents our search for perfection.”

Phong le, President and CEO of the company said that Strategy “He is innovating in the two most transformative technologies of the 21st century: Bitcoin and artificial intelligence. Our new name conveys with force and simplicity the universal and global attraction of our company, and the value we contribute to the strategies of our shareholders, clients, partners and employees. “

What is Strategy

Strategy It is the first and largest treasury company Bitcoin of the worldwhich quotes in the stock market and has adopted Bitcoin as the main reserve asset.

“Through the use of income from the Capital and debt financingas well as the cash flows of our operations, we accumulate Bitcoin strategically and defend their role as Digital Capital“They said.

“Our treasury strategy is designed to provide investors different degrees of economic exposure to Bitcoin, offering a range of values ​​that includes variable income and fixed income instruments. In addition, we provide business analysis software promoted by the leader in the sector, advancing in our vision of intelligence everywhere, “they added.

As explained in StrategyThey take advantage of development capabilities to explore innovation in applications Bitcoinintegrating the analytical experience with the commitment to the growth of the Digital assets.

“We believe that our combination of operational excellence, Bitcoin strategic reserve and focus on technological innovation positions us as leaders both in the digital asset sector and in that of business analytics, offering a unique opportunity for the creation of long value Term, “they concluded.

Source: Ambito

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