The popularity of the highest category of motor racing had significant growth in the US, which attracted the interest of Wall Street. The interest of investors is supported by solid figures.
The growing popularity of Formula 1 In the United States he has drawn the attention of important investors, including the high performance fund of Morgan Stanley, Global Opportunity Fund. Under the management of Kristian Heughh, this fund of 14.6 billion dollars decided to open a position in Liberty Media Corp. (Llyvk), the company that owns F1, in the third quarter of last year. The strategy has paid off, since the 34 -sharing portfolio exceeded 92% of its peers in 2024 with a 27% yield, according to Bloomberg data.
F1, historically considered a luxury European sport, has experienced explosive growth in the United States In recent years, promoted in part by the success of the Netflix documentary series “Drive to Survive”.
LAS VEGAS FORMULA 1.WEBP
Wall Street and interest in Formula 1
The phenomenon has contributed to a higher television audience and the expansion of the racing calendar in the country. In 2023, Las Vegas hosted their first Grand Prize in four decades with the assistance of 300,000 people. For this year, three races were scheduled in US territory, including one in Miami.
The interest of investors is supported by solid figures. In 2024, Liberty Media actions reached a historical maximum after a 47%rebound. The company also plans to expand its business with the purchase of the motorcycling league MotoGP for 3.8 billion dollars, although the agreement is being analyzed by the European Union.
Heough emphasizes that F1 is “one of the most unique assets in the world”, with multiannual contracts that guarantee stability and visibility. In addition, the growing competition between streaming platforms increases the value of transmission rights. Despite challenges such as the transition to electric vehicles and the volatility of the audience, the F1 continues to consolidate as an attractive investment in the global sports market.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
