“Do you want rock?” It opens exclusively on public TV today Wednesday, March 12 at 9:15 p.m. and invites fans to revive unpublished show scenes and remember year after year what is already an Argentine rock classic, a unique festival that brought together over time a more DE 3 million peoplemore than 1500 bands and that this 2025 aspires to overcome and write a new chapter of the story.
The documentary has a script, edition and address of Federico Bareiro And it records in 70 emotional minutes the essence of the Quilmes Rock, the beginnings, the standard bands, the scenarios emblems such as works, technopolis, River Plate (auxiliary court) and even its solidarity and online version in Pandemia.
It tells the text through the voice of industry referents, with current and historical interviews and testimonies, with images of artists from the past and the present, and also new generations of musicians, all in an unforgettable Timeline. Also, artists appear today are no longer, like lUIS Alberto Spinetta, Gustavo Cerati and Pappobut that were and will be key pieces of this national rock icon.
Baby Contepomione of the referents of rock journalism and with a public image closely associated with the show, accounts for the documentary the genesis of Quilmes Rock, how Popart opted for music in the middle of the 2000 crisis in the country, and as an Argentine brand as Quilmes, so associated with The meetings and good musicsponsor the cycle to start this series that meets more than two decades.
Bands such as Babasónicos, Illya Kuryaki, Los Piojos, Attack 77, Wallace, Los Pericos and Catupecu Machuto name just some of the thousands that nurtured the historical grid. In addition, specialized press statements are added, fundamental voices to amplify over time.
As color fact one of the drivers of Quilmes Rock is the current president of Cervecería y Maltería Quilmes, Martín Ticinese, who since his role as head of the brand there for 2003 and with the support of Roberto Costafounder of Popart, began this story. “It started as a dream, a consecutive 12 -hour show of national rock. Then he went to 7 nights and today we have been “, Ticinese commented.
“The Quilmes brand is an icon in Argentine culture, such as music. We knew how to ally and add popular artists a long time agolike Cerati or Charly who were protagonists in the brand’s advertising campaigns, a specific example of collaboration with the industry, ”he closed.
As a flashback, the documentary show how the way of consuming music was evolving In Argentina, moving from the cassette and the CDs to listen to the favorite bands on the radio and find the recitals in the classified sheet of the newspapers; Also the Disquerías of Avenida Corrientes and the personalized posters. The evolution of the show, the dynamics of social music, the hits songs, the indelible images, the changes of logos and the stages, but always over time maintaining the essence were embodied in this short: the harmony between the bands, celebrating the friendship and the taste of the encounter.
To schedule: where can you see “Do you want rock?”
Can be seen in Premiere on public TV today Wednesday, March 12 at 9:15 p.m..
Current and historical singers and bands, such as Grandfather’s, Turf, Massacre pills, knowing Russia, Industry referents, executives of Quilmes and Popart, and specialized press, had their premiere exclusively in a special Avant Premiere function in a Buenos Aires cinema. There were the first impressions of the documentary that promises to excite and also remain in history.
Documentary Premiere Quilmes Rock.jpg
Quilmes
Quilmes Rock, days from the 2025 edition
Next April a new edition of the Quilmes Rock with technopolis will be held as the scenario of the 4 dates: Saturday 5 and 12, Sunday 6 and 13. With an agenda marked with the return of The lice and the tribute to Serú Girán, also add Andrés Calamaro, the fabulous Cadillacs, Babasónicos, you will not like, Miranda and more than 150 referents of musical culture.
For Chapa Lofiego, Quilmes brand director, in addition to a grid full of big names, it is sought that each edition have a plus and be recorded in the memory of the attendees “This edition will be marked not only by the return after two years of the Quilmes Rock, but also by this unpublished material turned into documentarya 22 -year -old dream dream compressed in 70 minutes. We will also seek that this Quilmes Rock 2025 was in the memory for all music and brand fans ”.
The documentary adds to the Chapitas initiative, in which together four Chapites from the bottles of quilmes of liter that form the word rock, inscribed below them, consumers can obtain another free liter quilmes. In addition, those who find the Winning sheetwhich are identified with the letter Q, can earn a couple of tickets to live the complete experience of Quilmes Rock.
All brand actions are only For over 18 years.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
