After the premiere of the film, Disney marketing experts take out the biggest weapon from the Arsenal of the Marvel Cinematographic Universe.
On Monday, after weeks of planning, the vast marketing machinery of Disney He finally answered the question of why the box office success of Marvel Studios It is titled Thunderbolts* instead of simply Thunderbolts. It turns out that the asterisk refers to a secondary title: *The New Avengers.
But attention, Disney and Marvel are not officially changing the title to “Thunderbolts: The New Avengers”. Rather, using *The New Avengers is a way of arouseing the interest after the premiere in the film, which brings together a group of misfits from the UCM and less known characters who discover their most heroic side when they are deceived by the villain director of the CIA, Valentine Allegra de Fontaine (Julia Louis-Dreyfus). In particular, they want to protect the newcomer Bob (Lewis Pullman), who suffers a mental illness that has catastrophic consequences after being subjected to cruel experiments.
The official superhero franchise of the Avengers It is the jewel of the Marvel crown, so it is not surprising that Kevin Feige and Disney, owner of the study, would like to connect them. But the last thing they want is to create chaos in the public and that people think that Avengers: Doomsday next year is Thunderbolts 2 or, on the contrary, that the latter is part of the official series of the Avengers.
At the same time, it is true that several Thunderbolts* actors appear in Doomsday, including Florence PughPullman, Sebastian Stan (The winter soldier), Wyatt Russell (US agent), David Harbor (Red Guardian) and Hannah John-Kamen (Ghost). And there is no way to predict what the future holds us.
*The New Avengers, the new name of Thunderbolts*
Disney’s Marketing Chief Asad Ayaz, and his team thought a lot about the moment of *The New Avengers, and finally decided to wait until Monday after the film’s premiere to avoid spoilers as much as possible. In the first projections, they asked fans to follow the current and reveal nothing.
The cast had a lot of fun participating in the joke and participated in a video that revealed the final title, which was launched in the middle of Monday.
A lot of marketing activities for the filmmaker project was scheduled Jake Schreier Throughout the day, including a presentation of the before and after in the advertising fence Sunset Wall.
Several cinemas also participated in the marketing change in the next few days. IMAX, Dolby Cinema and other large -format premium screens will share reviewed screens, while there will be posters with new titles in more than 600 rooms.
Thunderbolts * (or * The New Avengers) is available in cinemas.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
