Average household consumers of England are going to the supermarket more than four times a week in search of bargains for combat rising cost of living as a consequence of the inflationaccording to research.
According to a study of the kantar consultant published by British media, grocery prices rose 17.5% compared to a year earlier in March, with the fastest increase in the case of eggs, milk and cheese.
According to analysts, grocery stores face stiff competition as consumers seek alternatives if prices are not attractive there.
He head of retail and consumer information of Kantar, Fraser McKevitthighlighted that the frequency of consumer visits to supermarkets is the highest it has seen since the start of the pandemic, apart from Christmas.
In addition, he noted that supermarkets are struggling to show value and drive customers through their doors in this fiercely competitive sector.
The average consumer visits three or more of the top 10 supermarket retailers in any given month in search of the best value, according to the Kantar study.
In addition, a separate investigation of the British Retail Consortium (BRC) found that the prices of chocolate, candy and soft drinks skyrocketed before the holidays of Easter.
“Food price increases are likely to ease in the coming months, especially when As we enter the UK growing season, headline inflation is expected to remain high.”he told BBC News.
dickinson noted that fruit and vegetable prices had also risen due to availability issues, after bad weather will affect crops in Spain and North Africa.
Competition in the supermarket market remains intense, with retailers struggling to attract shoppers and maintain their loyalty in an uncertain economic environment.
Discount stores have seen strong sales growth in recent months, attracting more and more bargain-seeking customers.
In the last year, Food prices increased due to increased cost of production from rising energy prices and disruption to supply chains.
According to Office for National Statistics (ONS)food prices rose in February at their fastest pace in 45 years, driven in part by shortages of fruits and vegetables.
Besides, Alcohol prices in restaurants and pubs also rose.