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Europe-wide ban on personalized advertising on Facebook and Instagram

Europe-wide ban on personalized advertising on Facebook and Instagram
The decision affects around 250 million users.
Image: AFP

The EU regulator has agreed to extend the ban already imposed in Norway for an indefinite period, the Norwegian supervisory authority announced on Wednesday. In the future, the ban will also apply in all states of the European Union (EU) and the European Economic Area (EEA), which includes Norway. The decision affects around 250 million users.

Unauthorized use of user data

The Scandinavian country fined the US group, which includes the online networks Facebook and Instagram, the equivalent of almost 85,000 euros a day in the summer because Meta unauthorizedly uses user data such as location or browser history for so-called behavioral advertising. Norway subsequently requested that the EU data protection authority EDPB extend the ban. She could not initially be reached for comment. Meta criticized the current decision as it “unjustifiably ignores the careful regulatory process.”

Ad-free subscription model

At the beginning of the year, the Irish data protection authority, which is responsible for overseeing the group’s European business, prohibited Meta from treating acceptance of the general terms and conditions as consent to personalized advertising. The company then assured that it would explicitly ask EU users for their consent in the future. Meta also announced an ad-free subscription model for European Facebook and Instagram users.

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Source: Nachrichten

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