Uruguay stood out for his participation in the China International Import Expo (CIIE) 2023 where it consolidated its position as a commercial partner in the Asian country due to its proposal that stands out for being sustainable, quality and innovative.
Coordinated by the Ministry of Foreign Affairs and the country’s export and import promotion agency, Uruguay XXI, managed to stand out within one of the most important trade fairs worldwide.
In that sense, the Export Promotion Manager of Uruguay XXI, Pablo Pereira, He highlighted the experience was extremely positive. “Uruguay marked a forceful presence. The public was surprised by our proposal and many buyers were already informed about the country and willing to make good business with the companies that accompanied us,” he noted.
With this, the government has been able to highlight in the exhibition of its diversified exportable offer, among which are the meats, the products dairy and the wines, as well as the industry Information and Communications Technologies (ICT) and services.
Regarding meats, Pereira highlighted the importance of having participated alongside the National Meat Institute (INAC) at the fair, which set up a stand especially dedicated to Uruguayan meats in conjunction with the Uruguayan Embassy in Beijing, with the active support of the ambassador Fernando Lugris.
Uruguay Meats
The CIIE was the setting where the formal presentation of the Uruguayan meat brand was made: “Uruguay Meats”. In the 14th edition of International Meat Congressin Shanghai, At the CIIE Fair, he presented the new brand of Uruguayan meat along with the “reasons to believe” in the country’s production. They are the traceability, the british breedsthe natural resourcesthe experience, the evolution and the non-use of hormones.
In that sense, the president of the National Meat Institute (INAC), Conrado Ferber, He also highlighted the sustainable view of livestock farming on which he is focused. Uruguay, with the aim of reducing carbon and methane emissions. Also, he recalled the objectives to which the country committed itself in the United Nations Climate Change Conferenceas well as in the deforestation law.
In addition to the presence at the CIIE Fair in Shanghai – which had a 260 m2 stand, with meat tasting in a restaurant and tasting on the go – INAC also installed a stand at another food fair in the Chinese capital: Food & Hospitality China. There, in a 32 m2 stand, exhibitors were able to receive clients and offer tastings to potential investors.
Lacalle Pou’s trip to China
Uruguay’s participation in the fair in the Chinese city is related to the trip that President Luis Lacalle Pou will make to meet with President Xi Jinping with the aim of deepen business with the Asian power.
The journey of Lacalle Pou could mean the last chance Uruguay to advance in a FTA with Chinaa country that cooled bilateral negotiations after the President of Brazil, Lula Da Silvawill express his wish that it be the entire Mercosur whoever signs a block agreement with China and not only Uruguaysomething that happened to consideration of the Chinese authorities.
In that sense, the president has already issued the request for authorization in the Senate Chamber to be able to travel to the Asian giant next Saturday where he will have a meeting with the Chinese president Xi Jinping. Representatives from different chambers of commerce in Uruguay will also travel with the president with the aim of reforming commercial businesses with the country.
Source: Ambito
