It doesn’t always have to be champagne

Cremant makes champagne Competition in France: Sales of cheaper sparkling wine have increased significantly in the country. “Sales broke a new record in 2023. This is the third consecutive year of growth and a new historic year for the industry,” said the President of the National Cremant Producers Association, Edouard Cassanet, who Newspaper “Les Echos”. Meanwhile, sales are declining champagneit fell by 8.2 percent in 2023 and by around 14 percent since the beginning of the year.

There are several reasons for the success of Cremant. In view of inflation and purchasing power problems, the sparkling wine is a cheaper alternative to champagne. A Cremant is available for 10 to 20 euros for a bottle champagne Depending on the quality, the average price is between 24 and 34 euros. In addition, the enormous success of the Italian Aperol Spritz has aroused interest in sparkling wine in general, said Cassanet: “Prosecco has multiplied the sales of sparkling wine and attracted new customers for Cremant.”

More and more winegrowers in France are now reserving a smaller part of their area for the production of cremant, said the association president. The positive trend for sparkling wine is very convenient for them, as sales of other wines are declining. In the classic wine country of France, people are increasingly drinking beer or avoiding alcohol altogether.