Honda bets on market revival through tax cuts

Honda bets on market revival through tax cuts

September 19, 2024 – 11:33

In a one-on-one with Ámbito, Víctor Pruvost, Commercial Manager of the Japanese brand in our country, highlighted, among other topics, the company’s expectations to close the fiscal year in the best way possible.

Photo: Renato Tarditti (elDiarioAr)

Special correspondent.- During the launch of the new generation of Honda Motor Argentina hybrid vehicles in the province of Jujuythe gCommercial Representative of the Japanese brand in our country, Victor Pruvost, He reviewed, among other topics, the “important recovery” that the company has been experiencing in the automotive market.

In dialogue with Scope, Pruvost understood “that There will be a market revival driven by the adjustment in taxes that are impacting the industry. In our case even more so, because we are recovering a position that we had lost.”

Regarding the reduction of the PAIS Tax rate, the Commercial Manager of Sling pointed out: “The first thing to understand is that this tax It impacts part of the price of vehicles, so while that favors price positioning, on the other hand we have the impact of inflation or exchange rate that also influence the final price. And in our case what it did is that we were able to compensate for them and maintain the prices of the previous month. For us that is the logic, to maintain prices due to the impacts that inflation and exchange rate have on the other hand.”

Sowing optimism in the face of the activation of further tax cuts in the industry, Pruvost He acknowledged that since Sling maintain “the expectation of what was promised by the Governmentto lower the other scale of the country tax from 30% for vehicles with FOB greater than US$25,000, so that would have a significant impact. But it is in a small segment of the market, since these are higher-end vehicles.”

CIVIC 5.JPG

The new Honda Civic with hybrid technology presented in the province of Jujuy.

The new Honda Civic with hybrid technology presented in the province of Jujuy.

In addition, Pruvost He stressed that “our expectations for the next fiscal year are positive, since we measure it from April to March of the following year; we expect an increase of between 15 and 20%.”

And he added: “ANDHonda’s market in 2024 is becoming important. We are coming from a significant recovery. Therefore, for us it is very positive since we came from 1,300 units in the previous year and we plan to close this fiscal year at 2,800.”

Honda lowers the price of the New CR-V LX

In addition to the launch of the new Honda Civic Advanced Hybrid and the CR-V Advanced, Victor Pruvost announced since Jujuy the new price of the New CR-V LX for September, which will be $59,990,000.

In addition, for this model and version, financing is offered at a rate of 0%. It should be noted that during this month, Sling froze the prices of all its models.

On the other hand, the brand revealed the mystery and advanced the arrival of the new Accord, the sedan for the D segment which will arrive in Argentina in a hybrid version and will possibly be presented during this summer in the Atlantic Coast. As specified by Sling, This model will be positioned above the new ones Civic and CR-V.

Source: Ambito

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