Cervecería y Maltería Quilmes once again demonstrates its commitment to the development and growth of the brewing agroindustry in the country and presents to the market the first gluten-free beer made in ArgentinaIn this way, Michelob Ultra gluten-free allows the company to complete its beer portfolio to have alternatives for everyone.
Michelob Ultra is a refreshing, ultra-light, low-calorie beer, and now also gluten-free.
“This launch is born from our commitment to people and the constant search to develop the beer category through innovation. For some time now, people have been asking us for a gluten-free beer, and we are very happy to announce that it has arrived,” he said. Eugenio Raffo, Vice President of Marketing at Quilmes Brewery and Malting House.
This launch is part of the expansion plan that the company has carried out in Tucumán, reinforcing its commitment to consolidate the province as a regional beer hub.
“The beer category has evolved a lot in recent years, including more and more people with new styles, packaging and the growth of the non-alcoholic segment. However, it still has great potential in our country. This launch allows us to take another step in making beer an increasingly inclusive category,” added Eugenio.
The new Michelob Ultra Gluten-Free will soon be available in stores and on shelves across the country. In Argentina, the brand is constantly growing and has been present since 2021.
How is gluten-free beer made?
The ingredients in Michelob Ultra are barley malt, rice, hops, water and yeast. It undergoes a prolonged fermentation and maturation process to round out its flavors and leave it with a delicate and balanced profile on the palate.
Michelob Ultra gluten-free maintains the same ingredients and the same flavor. Only an enzyme is added that breaks down gluten molecules during fermentation. This is a novel process that is already used in other countries in the region such as Uruguay, Chile and Brazil, as well as in European countries such as Spain, Italy, England and Holland, among others.
Extended mashing leads to its refreshing taste and lower carbohydrate content. It is brewed with the finest barley malt, rice, hops and a pure culture yeast strain, all of which reflect AB Inbev’s commitment to quality in brewing. Michelob ULTRA reminds you of the importance of always drinking and sweating responsibly.
Source: Ambito
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