It will be brewed in its Brewery in Acheral, Tucumán, and will be under the global brand Michelob Ultra.
The ingredients of Michelob Ultra are barley malt, rice, hops, water and yeast. It undergoes a prolonged fermentation and maturation process to round out its flavors and leave it with a delicate and balanced profile in the mouth.
Cervecería y Maltería Qumes presented to the market the first gluten-free beer made in Argentina. In this way, gluten-free Michelob Ultra allows the company to complete its beer portfolio to have alternatives for all people.
“This launch is born from our commitment to people and the constant search to develop the beer category through innovation. A long time ago you asked us for a gluten-free beer, and with great happiness we can announce that it has arrived,” said Eugenio Raffo, vice president of Marketing at Cervecería y Maltería Qumes.
This launch is part of the expansion plan that the company has carried out in Tucumán, reinforcing its commitment to consolidate the province as a beer and regional hub.
“The beer category has evolved a lot in recent years, including more and more people with new beer, packaging and the growth of the non-alcoholic segment. However, it still has great potential in our country. This launch allows us to take another step in making beer an increasingly inclusive category,” Eugenio added.
The new Gluten-free Michelob Ultra will be available soon in stores and shelves throughout the country. In Argentina the brand is constantly growing and has been present since 2021.
How do you make gluten-free beer?
The ingredients of Michelob Ultra are barley malt, rice, hops, water and yeast. It undergoes a prolonged fermentation and maturation process to round out its flavors and leave it with a delicate and balanced profile in the mouth.
Michelob Ultra gluten-free maintains the same ingredients and the same flavor. Only an enzyme is added that breaks down gluten molecules during fermentation. This is a novel process that is already used in other countries in the region such as Uruguay, Chile and Brazil, as well as in European countries such as Spain, Italy, England and Holland, among others.
Source: Ambito
I am a 24-year-old writer and journalist who has been working in the news industry for the past two years. I write primarily about market news, so if you’re looking for insights into what’s going on in the stock market or economic indicators, you’ve come to the right place. I also dabble in writing articles on lifestyle trends and pop culture news.
