Within the framework of the FIT held last week at the La Rural fairgrounds in Buenos Aires, Viva Resorts by Wyndham announced the opening of the new all-inclusive resort on December 11 micheslocated in the Dominican Republic Esmeralda Beach, an authentic hidden treasure of the Caribbean.
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With an investment of 80 million Dominican pesos (US$1.3 million) for the first phase, Long live Miches will lay the foundation for future expansion, which will take the resort from its current 538 rooms to about 750. This expansion will require a total investment of 130 million Dominican pesos (US$2.1 million). This will be the chain’s ninth resort in the Caribbean and the sixth in Dominican Republic.
“Last year at FIT we announced with great expectation the opening of Viva Miches by Wyndham. Today we are excited to be able to invite you to live this unique experience, already confirmed for December 11, 2024. This represents our vision of combining style, sustainability and unforgettable experiences for our guests. We invite you to discover this new paradise in the Caribbean and get up close and personal with everything that Viva Miches by Wyndham has to offer,” he said. Amanda Santanaexecutive vice president of sales and marketing at Viva Resorts by Wyndham.
The complex will have five restaurants that offer the best of international gastronomy, such as meat dishes, fish and seafood and Italian foods, for example. But in addition, visitors will also be able to enjoy a variety of activities, such as whale watching and excursions to Montaña Redonda, in an unparalleled natural environment. It will also have water sports and diving, the passion of one of the chain’s shareholders and which is offered in each of its hotels.
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The leading brand in all-inclusive resorts has complexes in Mexico, Dominican Republic and Bahamas. In dialogue with Scope during the FIT, Amanda Santana considered this inauguration a “key step” in expansion in the region, with special attention to the Argentine tourism market, which continues to grow year after year.
“What characterizes Viva and what has been a success in the Argentine market are three things: having a beautiful beachdarling, it’s the first thing. Second, gastronomy. We are an Italian-Dominican company and we take gastronomy very seriously and we always have a very complete and varied offer in our hotels. And the third is animation and entertainment. We are known because in our hotels people have a lot of fun, whether day or night, adults or children,” said the sales expert, with 37 years in the tourism industry.
Amanda Santana Executive Vice President of Sales and Marketing at Viva Resorts by Wyndham
Where is Viva Miches located?
Miches is just an hour and a half from Punta Cana International Airportwhere The airline Arajet announced new frequencies for summer 2025 and direct departures from Ezeiza. It is housed in the middle of a quiet fishing village, which offers a unique mix of natural beauty and ecotourism, with an atmosphere of exclusivity difficult to find elsewhere. One of its advantages is the price/quality/benefit ratio.
Viva Miches restaurant Dominican Republic
Tropicalia
“The value between the rate we offer and what we offer is excellent. The quality versus what you pay is excellent”insists Santana, recently arrived in Buenos Aires from a tour of Patagonia and the Perito Moreno Glacier. “We are a four-star chain, but many people say: I prefer this fun and entertaining four-star chain to a boring five-star chain. We don’t want to be luxurious, we want people to go, have a beautiful beach, eat well, have fun, and get to know the destination.”he remarked in the conversation with this medium.
In high season, from December to February, an estimated cost is approximately $120 per person per day, although rates may vary and it is always advisable to consult. In low season, from August to October, that cost drops to about $80 on average. “We have been very successful in many markets, in Europe, Italy, France, Germany, Canada, the United States. In Latin America, Argentina is number one and is among the top five best markets internationally in our chain”said Santana when emphasizing his interest in Argentine tourism.
According to Viva data for Argentina, 2024 already exceeded 60% of last year’s planned budget and now they expect to close with 20% higher sales than 2023, which had already been a record. But the high expectations don’t end there: By 2025, some 38,000 places will already be sold, which is already setting a new historical record.
“Argentina continues to surprise us. It keeps growing every time. This year, due to the change of government and economic instability, it was not clear what was going to happen, but here they do not get bored for a day and much less stop traveling”the executive stressed.
Emerald Beachthe most precious jewel of Miches, stands out for its crystal-clear waters, white sands and undisturbed landscapes, making it the perfect refuge for nature lovers. “We are part of the Pro Turtles project, for the conservation of these animals because we have some turtles that stop near the beach, and we are taking care of them, that is, we are very respectful of their life and environment, we want to do responsible, sustainable tourism,” Indian.
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In addition, Miches has a rich biodiversity, highlighting sites such as Los Haitises National Park and Laguna Limón, ideal for ecotourism.
With the opening of Viva Miches by Wyndhamthe Caribbean is an essential destination for those looking for an authentic and exclusive getaway in the Dominican Republic, far from mass destinations. Something new and natural. Miches invites travelers to discover a gem that combines memorable vacations, paradisiacal beaches, fun, sustainability and nature at its best.
And as Santana said: “Argentines don’t count on their vacations. They prefer not to change the car, take their savings out of the mattresses and think about another investment, like a Viva resort, where they don’t have to go bankrupt to go on vacation. They can go, have a good time, eat very well, have fun and rest without having to spend all their money.”
Source: Ambito
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