The YPF App consolidated its leadership in the universe of digitalization of service stations. According to the company, in October more than 5.1 million transactions with more than 3 million users active in the month and 225,000 operations payment in one day.
The YPF App It is part of the product portfolio of YPF Digital (YDI)a new company YPF Group, which was born to integrate and enhance the digital assets that connect the company with its customers in the world of mobility.
“The key lies in the efficient application of resources and the implementation of technologies that improve the user experience at the service station, in a simple and agile way, under a development of continuous improvement. Providing more services, solving more needs and promoting greater productivity and efficiency in each interaction is our goal”held Mauro Cercosgeneral manager of YPF Digital.
Currently, the YPF App It allows its users, among other things, to pay for their fuel consumption at service stations, stores or boxes and is a fundamental pillar in YPF’s digital ecosystem.
What is YPF Digital (YDI)?
YPF Digital (YDI) seeks to advance towards the company’s digital transformation and its commitment to the development of a “powerful digital ecosystem” that allows YPF make the most of new business opportunities.
As he said Mauro Cercos During the presentation of the platform days ago, this new entity was born with the mission of simplifying the daily lives of YPF users and positioning the firm at the forefront of digital products. “We seek to adapt agilely to a changing market and make way for an accessible future through the integration of applications and the acceleration of time to market,” said Cercos, who worked on this project with the technologist Fredi Vivas.
Vivas highlighted the use of YPF App and the company’s virtual wallet, which has grown exponentially in recent months. As detailed in the digital payments area, what was currently processed in three days was what took a full month four years ago. “It is expected that by 2025 we will have growth that continues along the same lines,” Vivas mentioned, as reproduced Suppliers. In Argentina, Almost 8 out of 10 adults use virtual wallets, and YPF wants to promote its technologies in that direction.
The presentation agenda YPF Digital included topics such as “The Client 2.0”, with a talk Aleksan Buyuk Kurtwho delved into the need to adapt communication strategies to increasingly informed and demanding users.
Additionally, in the analysis of new mobility technologies and changes in consumer habits that impact the energy sector, they participated María Frías and Rodrigo Pérez Terra.
Source: Ambito
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