The study’s analysis ranges from Generation Z (born between 1997 and 2012) to Baby Boomers (born between 1946 and 1964). The first two concerns are related to crime and lack of legality.
Despite generational differences, Argentines share common concerns regarding current problems. A study that covers from Generation Z (born between 1997 and 2012) to Baby Boomers (born between 1946 and 1964) stands out five key issues that affect each generation equally.
Data from a study of NielsenIQ (NIQ), show that the crime and lack of legality they head the main concerns in all generations, followed closely by the fear of recession and unemployment. This economic concern also translates into the need to have sufficient resources to live well and cover expensesan aspect that affects transversally, from young people to older adults.
Main generational concerns
- Crime and lack of legality: This is the main concern of all generations, reflecting a constant concern for security and social stability.
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- Recession and unemployment: The possibility of an economic crisis and its impact on the labor market occupies second place, being a factor that generates uncertainty in the present and future of Argentines.
- Drug abuse: Generations perceive substance abuse as a growing problem, with negative effects on society.
- Inflation and high prices: Inflation is a major concern as it affects household purchasing power and raises living costs.
- Sufficient financial resources to live well and cover bills: In all generations, there is a common concern about the ability to maintain a stable standard of living in the face of the pressure of daily expenses.
This NIQ analysis highlights that, despite different stages of life, Argentines share challenges that affect their security, their economy and their quality of life. As the social and economic context evolves, It is essential to understand and address these collective concerns to effectively respond to the needs of the population.
“In our recent study, we found that The economic and social reality of Argentina affects all generations in a similar way. Although each group faces its own challenges and priorities, Concern about issues such as security, employment and inflation is transversal. It is significant that crime and lack of legality occupy the first place in concerns, regardless of age, which shows us an urgent need for social stability,” commented Sara Barrón, director of CMI Research, NIQ Argentina.
Source: Ambito
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