The developers of Iconcenter & Hampton by Hilton Rosario confirmed that the complex’s pedestrian promenade will be themed in honor of the city’s cultural icon.
Iconcenter & Hampton by Hilton Rosariothe project that will mean the arrival of the hotel chain hilton to the province of Santa Fe, recently obtained final approval from the Municipal Council for its expansion. After obtaining approval, Argenway announced that one of the key pieces of development will be a cultural attraction inspired by the life of Roberto Fontanarrosa and his work.
The person in charge of carrying out the design of the cultural proposal was Javier Armentanorenowned local architect and graphic designer, who explained: “The walk aims to rescue part of the life and work of one of the simplest and most illustrious people that Rosario culture has given to the city, the country and the world. It will be a space that honors his person, his work and his enormous cultural dimension.”
After the idea emerged, the company contacted the family of “El Negro” to obtain their approval and assured that “they will be participants in the entire design process of the ride.” Armentano and developer references They agreed: “Everything that has to do with content production will be worked on with the greatest respect that a character so dear to us deserves.”
With his name and identity in tribute to the beloved writer and comedian, the Fontanarrosa Walk It will not only add value to the project, but also seeks to become a reference space for the city. In addition to its cultural attraction, the walk will link San Lorenzo and Presidente Roca streets, integrating gastronomic establishments and opening new possibilities for circulation and urban encounters.
Source: Ambito
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