“We cannot stop sea level rise, but we can accelerate the recognition of our team by telling our story to the rest of the world,” they indicated from the Marshall Islands, a State besieged by rising sea levels.
The Football Federation of the Marshall Islands (RMIS) published a video this Monday in which requested FIFA to be recognized as a “national team” before the country “disappears due to rising seas.”
Through its social networks, the organization that governs sport in that country made a publication in which it explained that it still cannot participate in the tournaments organized by FIFA itself because “recognition processes in football are long.”
RMIS Marketing Director, Matt Webbrevealed: “We wanted to change that of being the only country without a national team. Now we have a national Federation, a playing field and soccer players, but we still can’t play.”
Likewise, to achieve greater visibility about the fact that it could cease to exist, the Marshall Islands carried out an unexpected campaign in which it published images of the shirt used by the national team’s footballers, but these disappeared as the posts progressed.
Meanwhile, Roderick BradleyCo-Founder of “Player Layer”, the brand that wears the jersey, stated: “We created the jersey to draw attention to a team that is struggling to be seen. To make it more visible, we decided to make it -disappear-.” It was called “The Homeless Shirt.”
The surprising thing about this initiative was that at first no one noticed that as the Federation’s Instagram profile uploaded images of the shirt, a piece of it disappeared, making reference to what is happening to the Marshall Islands due to the rise of the sea. .
Finally, as a finishing touch to the request to FIFA to be recognized as a national team, Webb released: “We can’t stop sea levels from rising, but we can accelerate our team’s recognition by telling our story to the rest of the world.”
Source: Ambito
I am a 24-year-old writer and journalist who has been working in the news industry for the past two years. I write primarily about market news, so if you’re looking for insights into what’s going on in the stock market or economic indicators, you’ve come to the right place. I also dabble in writing articles on lifestyle trends and pop culture news.
