After confirming the signing of the Argentine driver with Alpine, the French team exponentially grew its followers on social networks and increased them by millions.
Since his arrival at Formula 1the Argentine Franco Colapinto caused a lot of stir, not only because of his talent, but because of the number of fans who were in charge of supporting him during his time in Williams and now, after arriving at Alpinethe social networks of the French team grew in less than a day after the confirmation of the Pilar native.
In this way, Alpine went from having, in less than an hour, 1.6 million to 3.5 million. Currently, almost a day after the news was confirmed, it managed to add 500,000 more and reach the four millionthus reflecting the phenomenon caused by the young Argentine pilot.
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This had already happened previously with the British team, where, when his arrival to the top category was confirmed to compete in the last nine races of the calendar to replace the American Logan Sargentsocial networks Williams They had a great increase in followers.
At the same time, the arrival of Colapinto It brings with it the support of many Argentine brands with which the Pilarense is linked. This will benefit the British team, who will be involved in a broad growth of its audience, which will generate possible new marketing strategies and commercial partnerships.
Among the best-known sponsors of the Pilar native is the Argentine producer Bizarrewho celebrated the arrival of the pilot to Alpinecelebrating on their social networks and sharing photographs with the Frenchman Pierre Gasly.
The man from Pilar was very happy to join the French team: “The time has come for a new chapter, and taking on this challenge with the Alpine team is a true honor. Many thanks to Luca (de Meo), Flavio (Briatore) and Oliver (Oakes) for believing in me and welcoming me into the team with open arms. I can’t wait to get started and see where this journey takes us.”
“I also want to thank all my sponsors and partners who have supported me in the challenges of the 2024 season. Your support has made this possible, and to my incredible fans in Argentina: Thank you very much! Your passion and encouragement means a lot to me “Let us aim for even greater things in 2025 and beyond.”Colapinto concluded.
Taking advantage of the strong trend produced by the arrival of the Argentine to the team, just one hour after his announcement, Alpine He took the opportunity to raffle with his fans and new followers a t-shirt signed by himself. Colapinto.
Source: Ambito
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