The company DH-SH SRL was honored within the framework of the Obrar Federal 2024 Awards, for its contribution to impactful communication with the “Recycle your Oil” campaign, in joint work with Mandala Consultora. The proposal promotes giving a new life to this waste as biofuel.
The company DH-SH SRL, located in Capitán Bermúdez, Santa Fe, was recognized with the prestigious Obrar Federal 2024 “Silver” Award in the “SME” category, awarded by the Argentine Advertising Council (CPA). This recognition highlights the best communication initiatives for the public good and with a positive impact in three editions: National, Federal and Students. DH-SH was awarded for its “Recycle your Oil” campaignan innovative proposal that reaches the entire country through different communication and dissemination tools to raise awareness about the separation and recycling of frying oil. It is that which is discarded in homes or restaurants after cooking, for example, French fries.
“Being highlighted with the Obrar Award is a very important achievement and a recognition of the entire path we have been carrying out with the campaign since 2017. Through our own communication channels as well as press and awareness actions in coordination with schools and municipalities, we reach more and more corners of the entire country,” he says. Sebastián Soso, Head of Communication at DH-SH.
The campaign is supported by more than 400 green dotsan educational proposal that has already reached more than 4,000 students and the signature of agreements with more than 120 municipalities. Since its inception in 2017, the Recycle your Oil campaign has prevented water pollution equivalent to almost 15,000 Olympic pools.
Communication with impact
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The Obrar Federal Award values communications that address topics of regional, provincial or local interest, and that are aimed at Argentine audiences outside the metropolitan area of Buenos Aires (AMBA). This recognition underlines the company’s commitment to caring for the environment and its positive contribution to the communities where it operates.positioning it as a benchmark among the country’s sustainable companies.
“Since 2020 we have been working on the construction of the communication strategy for an effective and purposeful campaign that impacts all your audiences. To do this, we put into action everything from their social networks, to a press plan, an animated short and a comprehensive environmental education program for schools,” he explains. Luciana Aghazarian, director of Mandala Consultora. He educational programor is free, by zoomand reaches schools throughout Argentina with digital teaching material to work in class.
DH-SH’s communication was awarded by a jury chaired by Verónica Zampa, communications and sustainability manager at Andreani Grupo Logístico. The voting session took place at the offices of the Globant firm in the city of Mar del Plata. When voting, the use of different formats was considered, with audiovisual and graphic pieces, distributed through the Campaign’s social networks.accompanying the dissemination with written notes and interviews in different national and regional media, such as news portals and radio stations.
”It is a great incentive and at the same time a challenge to confirm that we are on the right pathadding value to sustainable communication for companies,” adds Aghazarian.
One fact worth highlighting is that DH-SH is the only company in the field of used vegetable oil management that has a Gri Sustainability Report which in 2024 launched for the second consecutive year. “Every year we add new challenges to the sustainability and communication of the company and This recognition, without a doubt, challenges us even more to continue growing in this sense,” concludes Soso.
Source: Ambito
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